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Rating: 
Summary: Packed with Knowledge!
Review: Essentially a collection of best practices for customer relationship management, this edition of the best-selling one-to-one marketing series is bound to set your managerial brains turning in new directions. We [...] highly recommend this book as a straightforward introduction to the CRM philosophy. Peppers and Rogers never get bogged down in impossibly complex technological solutions. Instead, they explain why CRM is an important tool, what it can accomplish and how to implement it. So before you meet with any consultants, read this book.
Rating: 
Summary: reformulating the obvious
Review: Even though Don Peppers and Martha Rodgers have seized and even created opportunities to promote CRM and 1 to 1 marketing, this book provides no true thought leadership. The only redeemable aspect of the writing are some real world high level examples of proactive customer relationship building. Not anything extraordinary, but enough from some large company top execs. to get an understanding that a customer-focused business can only be successful if the culture is nutured from the top down. The book does one thing very well; it promotes future Peppers and Rodgers writings that hopefully have more pratical application. The fact that the authors ask the readers to send their thoughts and ideas on specific topics to unique addresses, of the 1to1 Peppers and Rodgers web site, definitely follows the CRM philosophy. Not to mention, gives them a bank of real-world experience to draw from for their next project. I recommend looking elsewhere for any "real meat" relevant to CRM strategy lessons.
Rating: 
Summary: An idea whose time has come
Review: I couldn't put this book down. I have invested nearly 23 years practicing customer relationship management, most recently investing the day prior at an e-commerce symposium, and here was a concise recap of leading edge thought captured by Peppers and Rogers. Right on the money. Full of ideas whose time has come.
Rating: 
Summary: i want my money back
Review: I'm really surprised the authors became so famous as the new gurus of CRM or 1to1 marketing. This book is just a collection of superficial case studies but it says nothing on the technologies used, the real problems companies had to face when they implemented CRM programs. This is just a book for high school kids or sunday newspaper readers who want know more about CRM without getting into the details. Not worth the money and absolutely simplistic.
Rating: 
Summary: An easy read!
Review: Short and to the point. Peppers and Rogers have demonstrated in this book how CRM works in today's market place and is the wave of the future. My company was recently acquired by a much larger company because they could not get our customers to switch over to their service. We practiced CRM and our customers were loyal to us and wouldn't jump ship. With the stiff competition in business today every added advantage in customer retention is a plus for your business. This book is filled with examples of how businesses have used CRM to give them "the edge".
Rating:
Summary: Customer Relationships 101
Review: The latest book by Peppers and Rogers dispenses with most of the theory behind CRM and goes right for the reality. This is definitely a "just the facts, ma'am" type of book. It was easy to read and easy to understand. It serves up a tasty meal of short "lessons" revealing the details of one-to-one marketing without getting bogged down in a lot of indigestible business school jargon. I wish all business books were this useful!
Rating:
Summary: This is NOT the book the title suggests
Review: There is nothing in this book for a manager. I was hoping to see application of the ideas of 1-to-1 to employees instead of customers. A lot of similar benefits could be reaped. There is also virtually nothing about managing in a 1-to-1 company, or instituting that kind of change as a manager.What this book has is a number of marginally interesting mini-case histories "caselets" that convey only the basics of what was done, and nothing about the thought process used to develop the ideas or the issues that came up and were addressed in the implementation. A book with a quarter of the cases, but with substantially more detail would have been much more useful.
Rating:
Summary: This is NOT the book the title suggests
Review: There is nothing in this book for a manager. I was hoping to see application of the ideas of 1-to-1 to employees instead of customers. A lot of similar benefits could be reaped. There is also virtually nothing about managing in a 1-to-1 company, or instituting that kind of change as a manager. What this book has is a number of marginally interesting mini-case histories "caselets" that convey only the basics of what was done, and nothing about the thought process used to develop the ideas or the issues that came up and were addressed in the implementation. A book with a quarter of the cases, but with substantially more detail would have been much more useful.
Rating:
Summary: An excellent read - insight into the theory
Review: This book is full of real-world examples where CRM has been implemented with reasonable success. From the war stories, the reader can also infer some common traps to avoid. I appreciated the fact that you can read this book one or two cases at a time and get something out of it. No need to plow through end to end - a good thing for a business book. Obviously, CRM is a hot topic. Most companies talk about CRM and are spending money on it, but not all are getting the type of results they desire. There are some lessons to be learned here from Pepper's and Rodgers' experiences. Now that everyone is buzzing about web-enabled CRM, it's especially important to educate yourself on the core CRM and 1to1 concepts. I'd say that The OnetoOne Manager is a good start up the learning curve on CRM. Read it before you start throwing money around.
Rating:
Summary: Practical ideas to make CRM a reality
Review: This book is full of real-world examples where CRM has been implemented with reasonable success. From the war stories, the reader can also infer some common traps to avoid. I appreciated the fact that you can read this book one or two cases at a time and get something out of it. No need to plow through end to end - a good thing for a business book. Obviously, CRM is a hot topic. Most companies talk about CRM and are spending money on it, but not all are getting the type of results they desire. There are some lessons to be learned here from Pepper's and Rodgers' experiences. Now that everyone is buzzing about web-enabled CRM, it's especially important to educate yourself on the core CRM and 1to1 concepts. I'd say that The OnetoOne Manager is a good start up the learning curve on CRM. Read it before you start throwing money around.
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