The Sign of the Burger: McDonald's and the Culture of Power (Labor in Crisis)

Rating:
Summary: The best book in cultural studies and labor
Review: This book is a refreshing break from the self-indulgent prattle of cultural studies. Taking an autobiographical theme, blending it with a bricolage of good research, the author looks at the power behind the McDonald's corporation. Examining the hegemonic implications of McDonald's, Kincheloe never ceases to entertain, teach, and create the best page-turner of the year--read this book if you are interested in consumer colonialism.