They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control

Rating:
Summary: Marketers, solve your dilemma!
Review: Finally, a book that addresses the myths and misconceptions of doing marketing "the old fashioned" way. Advertising as we know it is obsolete...this is the age of cyberspace and the consumer NOW controls the marketing dynamic. These contributing authors (who by the way are seasoned business professionals who have been there, done that), have assembled an anthology that is truly a survival guide for marketing professionals of the new millennium.

Rating:
Summary: Marketers, solve your dilemma!
Review: Finally, a book that addresses the myths and misconceptions of doing marketing "the old fashioned" way. Advertising as we know it is obsolete...this is the age of cyberspace and the consumer NOW controls the marketing dynamic. These contributing authors (who by the way are seasoned business professionals who have been there, done that), have assembled an anthology that is truly a survival guide for marketing professionals of the new millennium.