Rating: 
Summary: Modern Marketing
Review: Turn on the tv or radio, open a magazine, or download a computer, and chances are first thing you'll encounter is an advertisement. Ever wonder what goes on in the boardrooms behind all that public relations spin. The Stauber-Rampton book is a good place to start. The authors trace the growth of modern perception management, pinpoint some favorite mind bending tactics, and offer up a few suggestions on how to defend yourself in the clinches.You'll learn that experts aren't always experts, disinterested third parties aren't always disinterested, and for many of these outfits, money not only has no conscience, but wouldn't recognize the truth if God proclaimed it. In short, they detail lessons you probably already knew, but ones laid out here as revealing case studies. Though always readable, the text does at times get tedious, (and the culprit responsible for that front cover cartoon deserves at least 5 days of Bob Dole-Viagra commercials). Nonetheless, readers will come away with a much better idea of how the industry works, who benefits, and who too often loses. And though the book will not make the Advertising Council's top ten of `must reads', it should make the consumer's.
Rating: 
Summary: I Am Happily Aghast -- My 18-Yr-Old Loves It -- Great Gift!
Review: You might call me the "aging hippie mom" wondering when and if my teenaged son would *ever* get passionate about, and see, some important truths of what is happening in the world today. He's a great kid, but frankly he's pushing eighteen and I had given up hope of his ever "seeing the light" if he didn't by now -- the "light" in this sense meaning a lot of the truths that were important to me at his age and that are pressingly important more and more for the world at large. A huge *spark* happened when he read some articles on thedoctorwithin.com, especially an article that cited this book. When he said, "I'd like to get that book," I was happily astounded in his interest and purchased him a copy as soon as I could. He's been reading it now for weeks and several times has commented on how much he appreciates the book, has used facts from the book for arguments in his high school debate class (with great results -- he won the debate "hands down") -- and better yet, he is now "turned on" to learning more. Shoot, because of this book, "Trust Me, We're Experts" my son has also gotten turned on to reading again for the first time in years. Said so himself! When he saw my fresh-off-the-press copy of "Our Toxic World: A Wakeup Call" by Doris J. Rapp., M.D., sitting on the coffeetable -- where before I would have gotten from him a distinterested "Hum," he said, "I'd like to borrow that book sometime!" WOW. It's today's youth that will gain the mantle and have to deal with this world and all the problems of corporate greed/control. I strongly feel that becoming aware of the kinds of things this book delineates is a very, very hopeful sign for our future and the future of this planet. This book is a radical TURN-ON, and for that I give it a big two hands up! (Hey, he's even gaining interest in organic food now!)
Rating:
Summary: I Am Happily Aghast -- My 18-Yr-Old Loves It -- Great Gift!
Review: You might call me the "aging hippie mom" wondering when and if my teenaged son would *ever* get passionate about, and see, some important truths of what is happening in the world today. He's a great kid, but frankly he's pushing eighteen and I had given up hope of his ever "seeing the light" if he didn't by now -- the "light" in this sense meaning a lot of the truths that were important to me at his age and that are pressingly important more and more for the world at large. A huge *spark* happened when he read some articles on thedoctorwithin.com, especially an article that cited this book. When he said, "I'd like to get that book," I was happily astounded in his interest and purchased him a copy as soon as I could. He's been reading it now for weeks and several times has commented on how much he appreciates the book, has used facts from the book for arguments in his high school debate class (with great results -- he won the debate "hands down") -- and better yet, he is now "turned on" to learning more. Shoot, because of this book, "Trust Me, We're Experts" my son has also gotten turned on to reading again for the first time in years. Said so himself! When he saw my fresh-off-the-press copy of "Our Toxic World: A Wakeup Call" by Doris J. Rapp., M.D., sitting on the coffeetable -- where before I would have gotten from him a distinterested "Hum," he said, "I'd like to borrow that book sometime!" WOW. It's today's youth that will gain the mantle and have to deal with this world and all the problems of corporate greed/control. I strongly feel that becoming aware of the kinds of things this book delineates is a very, very hopeful sign for our future and the future of this planet. This book is a radical TURN-ON, and for that I give it a big two hands up! (Hey, he's even gaining interest in organic food now!)
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