BRAND sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Rating:
Summary: Truly disappointing
Review: The book is about a reseach conducted by an international institute.
The conclusions are not relevant for most of businesses.
It may be interesting for you if you are in the food and/or entertaining business.
Otherwise do not waste time.
What is surprising me is that if this is a new approach to marketing or if this is how we can build a big brand... we are in deep trouble...