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Rating: 
Summary: Excellent guide for beginner to advanced branding experts
Review: "Before the Brand" is an easy to read guide on the multiple levels and nuances of branding. Anyone starting or positioning their business for the future should read this book! This information will save you time, money and accelerate your business growth.
Rating:
Summary: Excellent guide for beginner to advanced branding experts
Review: "Before the Brand" is an easy to read guide on the multiple levels and nuances of branding. Anyone starting or positioning their business for the future should read this book! This information will save you time, money and accelerate your business growth.
Rating:
Summary: Need to know more about branding?
Review: Although my post-MBA career started in branding, I have been away from it for several years. Reading this book hit the spot. The book gives a very concise, easy-to-read overview of branding. It includes excellent examples of what both product and service corporations have done to succeeed - and how others have missed the mark.Specifically, pages 24 - 25 talk about how to get started. It is detailed enough to have a meaningful impact, without becoming obtuse or overwhelming. I highly recommend this book for anyone trying to understand the power of branding. Readers can most certainly benefit from the author's experience.
Rating:
Summary: Wonderful Primer on the Basics of Branding
Review: I found Before the Brand to be very helpful in positioning my start-up seminar business. Just knowing what large companies go through to establish a brand gave me clues about what I need to do to market my business effectively.
Rating: 
Summary: you can find better
Review: I have been evaluating, and managing corporate marketing for years. too much fluff here. save your $10.00 unless you collect branding books.
Rating: 
Summary: Not really delivering the answer.
Review: I thought this book would tell me the amino acids that build a brand - all DNA is built from just 4 such acids and I hoped that there was the same Watson & Crick insight - sadly no. It has some good building blocks but you are largely left to assemble them yourself.
Rating:
Summary: This Book Demystifies the Branding Process
Review: I've read a number of books on "brand development" and have found most to lack substance and practical application in business. Before the Brand is founded on credible strategy and gives step-by-step instructions on the art of brand development, whether it be for a personal brand identity, a new or existing business enterprise or a new consumer product. The case studies gave me valuable insight into the process used by major companies while framing the information in ways I can actually put to use in my business. This is one of those rare business books I'll keep on my shelf for frequent reference.
Rating:
Summary: This Book Demystifies the Branding Process
Review: I've read a number of books on "brand development" and have found most to lack substance and practical application in business. Before the Brand is founded on credible strategy and gives step-by-step instructions on the art of brand development, whether it be for a personal brand identity, a new or existing business enterprise or a new consumer product. The case studies gave me valuable insight into the process used by major companies while framing the information in ways I can actually put to use in my business. This is one of those rare business books I'll keep on my shelf for frequent reference.
Rating:
Summary: Great Reference Guide
Review: This is a great reference guide for people who are looking for guidance on what a brand identity is and how to go about the process of creating one. It's a quick read and has handy check lists at the end.
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