Brain Sell: Harnessing the Selling Power of Your Whole Brain

Rating:
Summary: Excellent resource!
Review: I recommend this book to my screenwriting students!

Rating:
Summary: This book shows how imagery helps memory and sales.
Review: The authors continue to demonstrate how their mind mapping matrix can help not only to improve recall but to increase sales. They show how the use of words, color, etc.. from both sides of the brain can be used together to increase the connection with the client. I'd read it again.

Rating:
Summary: It opens the door to some incredibly powerful techniques
Review: This book provides powerful tools to use the enormous potential of everyone's mind. Just the one chapter on memory has transformed my experience at parties, where I now remember everyone's name. Before reading the book I had trouble remembering even one or two names.It applies to everyone as "sales" is an important part of what everyone does, e.g., asking for a raise, a date, a loan, a job ...I strongly recommend this book