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Rating: Summary: Build a Better Trade Show Image Review: As a 20 year veteran to the meetings and trade show industry I found this book to be helpful in all aspects of exhibit/trade shows. If you are a novice who is just starting out to the person who needs some help getting new ideas for their annual trade show with an exhibit that takes up half the show floor. Maryls the author is very informative, her information in the book is easy to read, comprehend and most important IMPLEMENT. You will see results. She also covered a wide variety of topics and gives statics and examples so you can truly learn how to make your trade show dollars count. I have several books on trade shows and marketing but because of the easy layout I find myself picking up this one the most. This is a great bargin for the amount of USEFUL information you will receive.Thanks Maryls! Claire R. Gould Rx for Catering, LLC ~ A F & B Negotiation Service
Rating: Summary: Build a Better Trade Show Image Review: As a 20 year veteran to the meetings and trade show industry I found this book to be helpful in all aspects of exhibit/trade shows. If you are a novice who is just starting out to the person who needs some help getting new ideas for their annual trade show with an exhibit that takes up half the show floor. Maryls the author is very informative, her information in the book is easy to read, comprehend and most important IMPLEMENT. You will see results. She also covered a wide variety of topics and gives statics and examples so you can truly learn how to make your trade show dollars count. I have several books on trade shows and marketing but because of the easy layout I find myself picking up this one the most. This is a great bargin for the amount of USEFUL information you will receive. Thanks Maryls! Claire R. Gould Rx for Catering, LLC ~ A F & B Negotiation Service
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