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You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling

You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling

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Product Info Reviews

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Rating: 5 stars
Summary: A Must Read if you're in Sales!! Sandler hits the mark!
Review: I've been in software sales for 10 years & took Sandler training 4 years ago. My sales rocketed 100%!. When I saw the book I had to have it, it's all the Sandler training in a nutshell. No book of closes, no old school hard sell. This book will truley teach you to basically steer the boat through Sandlers sales technique and let the prospect do the work and sell themselves. Order it now, I guarantee you won't be able to put it down!

Rating: 5 stars
Summary: This book's not for you...
Review: Most of you who read this review, and perhaps this book, will probably not want to use Sandler's system. It's really not that good, it's a lot of hard work and the book isn't cheap.

If you're still reading, this is why I wanted to write a review...The most enjoyable experience with this book wasn't necessarily the book itself, but coming to Amazon and reading the myriad of reviews. They range from the love struck to the brooding sales traditionalist - from the extraordinary to the expected. David Sandler couldn't have asked for better reviews...How many times have we, as sales professionals or people, ever bloodied ourselves in the battle of manipulation and persuasion vs. common sense in getting what we want. Most of the time, we're too concerned with telling people up front exactly THAT - "This is what I want" - in no uncertain terms. This book isn't just about sales. It's about learning how to "be okay" with getting what we want in life and doing so in a way that allows others to give to us rather than us taking from them. In ways that allow you to leave the dog and pony back in the car and allow your prospects to make the buying decision on their own. In ways that allow you to sleep soundly at night knowing that good work has been done, goals have been accomplished and that your "I" is always a "10".

Rating: 4 stars
Summary: excellent ideas, poorly written
Review: The ideas are excellent, and one can see it was written by a professional who studied and experimented with many other techniques. However, the quality of writing is college freshman level.

Rating: 4 stars
Summary: Useful, but be aware of its limitations
Review: This book presents a selling process in the form of an autobiography of the author as a street smart sales representative. The author presents a sales approach that, as a sales person, I would find effective mainly for short sales cycles involving low or medium value tangibles. You are going to have quite a struggle selling complex technical services or selling anything to targets with mandatory RFPs using the process exactly as the author presents it. Unfortunately the author omitted from the book any comprehensive discussion about where the system has its limitations. However, what is useful is the underlying discipline of prospect qualification, key communication methods, and verification of budget, and in this respect I thought the author did a good job hammering those points home. Unlike many sales books, this one is entertaining and easy to read, even if you don't necessarily agree with all its contents.

Rating: 5 stars
Summary: An absolutely different strategy that actually works
Review: This system is absolutely revolutionary. It is different at a foundational level from any other sales method that I have ever heard about...and it works consistently. I bought this book and read it after listening to tapes and joining President's Club. It clearly outlines the Sandler selling system and gives a written record of what the tapes teach. I have been involved with Sandler for 15 months and my income has more than doubled over last year (or any other year for that matter) I enjoy sales and am not providing free consulting services that I once used to provide. I also have no trouble with potential clients shopping my information with the competition...I close sales for more money that my competition and I know what the rules of the game are before I give a lot of free demonstrations and information. If what I have will not do the job that the client needs to do, I close the file. I am not chasing prospects that want to think it over. If they have a legitimate problem, the money to solve the problem, and the ability to make a decision to solve the problem, then we move ahead. If any one of these three components is missing...we close the discussion. I don't burn bridges...maybe they will call in the future, but I stop spending time on things that will not provide any return. I know where I stand during the sales cycle.


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