China : The Consumer Revolution

Rating:
Summary: Chinese perspective - very circular in nature.
Review: The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation.

Rating:
Summary: A great portrait of chinease consummer in the 21st cent
Review: The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation. It reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China.

Rating:
Summary: An outstanding analysis of the Chinese consumer market.
Review: This book reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China. John R. Jagoe, Director, Export Institute.