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Rating: Summary: Good Start for Learning e-Commerce Review: Bearing in mind that this was the first book I have read on E-commerce, I found Cunningham's book to be very informative and helpful. It defined alot of terms and concepts that I had heard of but didn't genuinely understand. For example, like most, I had heard of B2B e-commerce but I was unsure as to the differences between B2B and B2C. This book went into a sufficient amount of detail in this regard. It also used alot of relevant and current information to support its statements. It was comprehensive in that it had alot of helpful do's, do-not's, and how-to's when creating a B2B business. For a "beginner" book I felt Cunningham's work was a tremendous success. It had a sufficient level of technical detail without losing me in a myriad of techie terms that would have left me yawning and wondering what I had just read. I would recommend this book to anyone considering a B2B venture, or someone who is merely educating themself.
Rating: Summary: Good Start for Learning e-Commerce Review: Bearing in mind that this was the first book I have read on E-commerce, I found Cunningham's book to be very informative and helpful. It defined alot of terms and concepts that I had heard of but didn't genuinely understand. For example, like most, I had heard of B2B e-commerce but I was unsure as to the differences between B2B and B2C. This book went into a sufficient amount of detail in this regard. It also used alot of relevant and current information to support its statements. It was comprehensive in that it had alot of helpful do's, do-not's, and how-to's when creating a B2B business. For a "beginner" book I felt Cunningham's work was a tremendous success. It had a sufficient level of technical detail without losing me in a myriad of techie terms that would have left me yawning and wondering what I had just read. I would recommend this book to anyone considering a B2B venture, or someone who is merely educating themself.
Rating: Summary: B2B - Bible. Review: Charles Stevens, this is possibly the best B2B book I have ever read. Cunningham provides a clear-cut approach to B2B business. He clearly defines differences and avoids excessive jargon making this book ideal for the experiences business professional or anyone new to the field. It was key in developing the fundamentals and our approaches of our own corporate B2B plan. As sacrilegious as it may be this book has been our B2B Bible. 75% of business - to - business transactions for computers, electronics, and storage are done online. There is a need to develop B2B commerce, improving systems and methods are crucial. People and corporations are hesitant about investing in the Internet because of the current tension in the ecommerce market highlighted by the media. Let it be understood that the failings of high-profile corporations should not be a reflection on the B2B market. Even considering this media-driven pseudo-bear market the estimated revenue from B2B business for 2004 exceeds 3 trillion dollars. Pick up this book, at the very least flip through it at the bookstore (and take notes).
Rating: Summary: Title should read: B2B 101 Review: I am also writing this review, as I selected this book from a list given to us in our MBA/MSE class. I thought that this book would be a good insight to B2B and how to come about with a strategy. The book actually elaborates on the first half on the differences between B2B and B2C, only to conclude that they are very similar with a major difference on who are the users : businesses only as opposed to businesses and consumers, no surprises here! There are also constant repetitions on the definitions of B2B throughout the book, and thus one never feels as if they are reading new material, but just a definition with different wording. The final chapters touch a little on some technical aspects required for the proper set up of a B2B. Mainly the types of software that should be used or language, such as JAVA, HTML and XML. Also they provide insight on the security aspect of B2B as well as the need and advantages of Virtual Private Networks (VPN). There is also some guidance on requirements for the success to building the proper B2B by creating partnerships and alliances, and the use of Intranet and extranet. The downfall here is that all this information is extremely vague, you will find passages which will state that XML compacts the information that you can place on a web page, thus accelerating the transfer rate, but that is as far as it gets. I would compare the information that I gathered in reading this book, to the information that I obtain when I read Business technology magazines: interesting, easy to comprehend, and vague. The most frustrating part of reading this book is to know that a lot of the information is already somewhat outdated, and that examples of the companies that are benchmarked are companies that today are in serious financial trouble.
Rating: Summary: B2B: It's about creating value Review: I was extremely pleased with this informative book. Cunningham clearly explained the ins and outs of B2B in a clear and thourough fashion, making this book a great guide as to how to improve B2B strategy most effectively. It was a superb introduction to B2B strategy, as Cunningham was able to address the many issues associated with B2B and instruct on the best ways to use B2B to the advantage of your business. A comprehensible guide to understanding the newest revolution in international commerce. Great as an introduction for those new to B2B, as well as a guide for experienced business professionals looking for a tool to enhance their commerce.
Rating: Summary: Considering the price, this book is well worth it Review: Recently, I read Cunningham's How to Build a Profitable E-commerce Strategy for a BUS240 class at San Jose State University. I found this book to be very beneficial. Prior to reading it, I, like most, had heard the term B2B, but I was not clear on the differences. This book provided an appropriate level of detail for someone who might consider themselves "new" to the world of e-commerce. Its strengths were its simplicity and its breadth of topics covered. Its weaknesses might be that it was more of an overview, versus delving in to deeper levels of detail as the title may suggest. I reads well and does not bog down in any particular area which kept it interesting. For anyone considering a B2B venture, without extensive prior experience, I would definitely recommend they read Cunningham's work.
Rating: Summary: Update on the first edition Review: The revised and updated version of B2B (paperback edition) reflects the changes in the market since the first version was published. As the author of the book, I would like to thank both the input from the press, editors, industry analysts and users of B2B technologies for their experiences and knowledge to keep this title current. I hope that others still find this a useful blueprint for the development and delivery of their stategies.
Rating: Summary: Cunningham's B2B : ..good starting point... Review: The title of this book attracted my attention right away when I saw it on the reading list provided for the MBA/MSE class. My hope was that I would find a comprehensive and detailed action plan to guide me towards success in any e-commerce activities I might undertake in the near future.Although brief, this book certainly covers the overall aspects of B2B. It provides a clear definition of B2B as opposed to B2C and goes on to successfully emphasize the urgency of taking B2B and change management seriously in order to stay ahead of the game on "internet time". The book is easy to read with the aid of e-transition success stories and real-time company examples throughout. It definitely helped me gain a more structured understanding of digital markets by categorizing online companies according to their function. In the latter chapters, it touches on the technology needed to support B2B and what to take into consideration when starting or designing a new B2B company. However, I do feel that it lacks the detail I was hoping to find and does have some repetition of concepts. The verdict: This book is more of an introduction to the subject and is a good starting point for anyone new to, or interested in, B2B e-commerce.
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