Rating: 
Summary: Finally, BEST PRACTICE vs. theory!!
Review: These authors really understand the value of sharing best practices that companies have used successfully versus dealing with the theories found in most business books. Having those who really use the strategies telling what worked for them and how they can work for others is a godsend.
Rating:
Summary: Great, real-world perspectives.
Review: This book contains refreshing, real-life experiences from some top industry pros. The subjective, first-person testimonials are ultra-effective at driving some of the theory around sales management and CRM home for both the novice and experienced reader. Jim Dickie and Barry Trailer highlight these experiences without being heavy-handed. A must for your sales and marketing library!
Rating: 
Summary: Unique collection of executive interviews
Review: This book is "simply" a collection of 39 interviews of executives with an introduction by the authors (they are also interviewees #38 and #39). There is little in the way of analysis or even commentary. But the firsthand perspectives from these accomplished executives make it a fascinating read.I was disappointed by the light coverage of marketing-specific topics--most of the content deals with sales and CRM. Also, the authors did not provide an index which is annoying--particularly given the nature of the content. Here is a partial list of the 39 executives interviewed:
Jeffery Schaper, GE
Jerry Ungerman, Check Point Systems
Robert Savage, Savage & Assoc.
John Williams, StorageTek
Sam Reese, Miller Heiman
Benson Shapiro, Harvard
Tanya Candia, Sigaba
Bernie Goldberg, Direct Marketing Publishers
Ralph Young, Microsoft
Alan Warms, Participate Systems
Gary Lutz, Wells Fargo
Joseph Batista, HP
Rick Cobb, Intraspect Software
Keith Raffel, Upshot
David Grove, Corporate Express
...
| 
