AMA Complete Guide To Marketing Research For Small Business

Rating:
Summary: The emphasis of the title should be on retail small business
Review: I was somewhat disappointed with the books information. Although I do market research for a small company I was looking for some helpful hints and frankly did not get that much from the book. The book is oriented twoards a retail establishment and while there were some good examples used in the book, they were not applicable to a manufacturing company. This book would be appropriate for someone about to start a business. The writing is simple to follow with some good suggestions for starting research but for a business searching for new markets or new approaches this would not be adequate.