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Summary: Cash Copy
Review: Entrepreneurs and business owners your marketing materials are failing and will continue to fail unless you get Cash Copy. No other book breaks down what your sales letters, ads, and brochures need to get people to buy from you..NOW! What I read in the first paragraph on page 147 alone has increased my public relations business tremendously. robertsmithunlimited@onebox.com
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Summary: If you're in Marketing, This book will change your life.
Review: I don't know a single Marketer out there who will not benefit greatly from Dr. Lant's CASH COPY. I learned more about writing "winning" ads in this one book than I did in 13 previous years of Marketing. Definitely not a book to just read once. It is my bible of marketing. To be read over and over again. I would also highly recommend Dr. Lant's book EMAIL ELDORADO. A truly stupendous book for the Internet Marketer. If these books could receive a six start rating, I would give it to them and Dr. Lant
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Summary: Learn how to sell what your selling without writting a book!
Review: If you are in marketing and need help in selling your products as I did, Cash Copy by Dr. Jeffrey Lant is a must. Written by the absolute Guru of marketing. If you are marketing on the Internet Dr. Lants "E-Mail Eldorado" is an absolute must.
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Summary: The Marketing Bible!
Review: If you ever want to sell anything this book is a MUST! I've read it cover to cover,four times, and I am still picking out marketing jems. I have increased my sales 150% since using the marketing advice in this essential book, and review it every time I plan a marketing stratigy.
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Summary: Dr. Lant needs to reread his "Egregious Error #9"
Review: In case you're wondering which error that is, it's "You Write in Jargon That Makes It Difficult For Your Prospect To Understand You." I just received this book a week ago and have found myself slogging through text that makes Jane Austin look like an easy read. I honestly think Dr. Lant sat down with a thesaurus in hand when he hand typed this out (I say hand typed since he obviously didn't use a spell check function. I have already found several spelling errors.) When was the last time you used the words foibles, smite, grievously, and insofar in a paragraph. I was an English major and have always prided myself in my substantial vocabulary. But now I'm a business owner that doesn't have time to search my dictionary for words like remunerate or stopgap. Also be prepared for longwinded paragraphs that are riddled with commas. I keep wanting to yell, "Get to the point already!" Dr. Lant obviously is a wealth of knowledge when it comes to writing cash copy, I have learned quite a bit in the few chapters I have read. But does it have to be this painful? I'm wondering if he has a shorter version with more bullet points and less gibberish.
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Summary: Arrogant & A Bad Writer
Review: Lant uses an effective marketing model, but he is both arrogant and a poor writer. I am pretty tolerant of bad writing, but my copy is still mostly unread. There are many other marketing classics that are readable and contain even better information. I bought this book at a used bookstore, because I have another book from Lant, and was disappointed at that. If you enjoy academic, painfully long sentences then you might be able to get through this book. I have talked to people that do confirm that the author is arrogant, as you can tell by the tone of his writing. If you can get past all of this, then there is some good information in this book. The biggest problem is the tremendous waste of paper and of your time, because of the lack of clarity and conciseness.
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Summary: It takes 1 hour of reading to extract 5 minutes of value!
Review: Some good information. The problem is that I had to do so much skimming to get to anything useful it was unbelieveable. Such a waste of paper. I don't know what some of those other reviewers were thinking about. Then when I finally found the useful information it takes you 10 excrutiatingly long chapters later to figure out what to do with the information. In my opinion your better off getting your copywriting information from another author. I've made the mistake of buying other books from him and he uses the same wasteful and frankly very egotistical style. He thinks he's the only one who knows how to market or one of the few. I am an avid reader of marketing books and I feel you'll be better off somewhere else. I'm sorry I wasted my money on his books.
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Summary: Jefferey Lant is verbose
Review: Some people love this guy others hate him. In the past I have participated in one his deck card mailings offering futures investments. His abrasiveness came across at that time and it can easily be found in his writing style. Although this book had some good points and examples, it is buried in so much text that the gems you are looking for are hard to find. Mr. Lant would have done far better had he simply broken the book up into several books.This is a middle of the road book for practicality.
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Summary: 10 Lessons I've Learned From Dr. Jeffrey Lant...
Review: Top 10 Things I've Learned Observing Dr. Jeffrey Lant...Whenever I speak to Realtors and Mortgage brokers across the country, one of the things I am asked constantly, is "Why do you always recommend Jeffrey Lant's books?" I thought about it...and here are the top 10 things I've observed that can be applied to ANY business. 1. Singleness of Purpose: Jeffrey Lant stands for one thing...helping business owners worldwide improve their profits. Everything in his business is designed to get that message out. He's definitely found what he is meant to do and he's oriented his whole life around that single purpose. 2. Do Everything Possible To Build a Subscriber Base of E-mails: The very first priority of his business, in my observation, is collecting e-mail addresses from everyone that comes within his realm. An e-mail address is the very first step in the worldprofit machine. Once people have made contact by email...it's hard to resist the constant offers. 3. Daily E-zine with Offers-OFFERS-and MORE-OFFERS: Every morning - as predictable as the sunrise - at 7:42 am, my inbox rings with another email from Dr. Lant jam packed with offer after offer after offer. Some people think daily is too much, but I've never heard of anybody unsubscribing...and I've never met anybody who doesn't at least have one of Dr. Lants books. If you ask Dr. Lant -- he'll tell you, the orders never stop...they come in daily. How often would you like orders coming in? I think he knows that not everybody reads his e-zine every day, but the day they're ready to read, it's there for them. 4. Relentless Follow-Up With Even More Offers: The only purpose of the daily e-zine is to get people to respond with a clue about what they need. Once Dr. Lant has an idea of what they want to achieve...he is relentless in making offer after offer to help people get exactly what they want. 5. On AND Off-Line promotion: It's not enough to count on just online promotion...Jeffrey uses his quarterly Surefire Business Success Catalog, the quarterly Sucess Card Deck and other offline methods to point people toward his website where he can start the process of collecting those e-mail addresses. 6. Weekly Teleconference Event: The weekly making money on the internet teleconference calls serve a purpose of steering everyone to a fixed point of reference. It's a tool to bring people considering a purchase together to hear success stories from people just like them. Having a weekly call makes it easy to answer questions and leverage time by spending an hour with several people at once. 7. Constant New Product Development: The Worldprofit team doesn't rest with the products and services they already have. They are constantly developing NEW ways for business owners to grow their online business. This commitment to constant and never ending improvement keeps worldprofit dealers on the leading edge of online marketing. 8. Accessibilty: Dr. Lant is the most accessible marketing genius on the planet. If he's not at a Making Money on The Internet Conference...he's in Cambridge, at his desk, answering the phone on the first ring, ready to help business owners reach their goals. When they need him, he's there. 9. Countdown Marketing: One of the most valuable lessons I've learned observing Jeffrey, is the power of Countdown Marketing. Selling a constantly diminishing supply of benefits. "Only 3 days left for the early bird discount.." -- " Last 12 cards in the October card deck." I've been able to watch this at work, and model it my own business. Nothing works to motivate prospects as dramatically as the possibility of LOSING out on some benefit they want and need. 10. Something For Every Price Range: I was looking at Jeffrey's latest Surefire Business Success Catalog...and was impressed with the number and variety of product offerings...from countless FREE and $7 reports, $40 books, $100 book combinations, all the way up to $3700 domain packages. No matter how much money a prospect has, there is a way for them to get started improving their situation right away. Dean Jackson <mailto:Dean@DeanJackson.com>Dean@DeanJackson.com
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Summary: Dis these "experts" (see below) read the same book I did?
Review: What are these people doing? Reading this book upside down, and with their eyes closed to boot? I buy marketing books because I want to make money from the information I get from them. Lant has given me 10 times the value in his handful of books I own from him, than any 50 authors I have on my shelf. Most Marketers can't write, and vice versa, Lant pulls off both jobs quite nicely, thank you! Buy this book - you'll thank me for it
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