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Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know |
List Price: $13.95
Your Price: $11.86 |
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Reviews |
Description:
While no one knows exactly how many Americans operate a home-based business, just about everyone agrees their numbers are legion and growing every day. Unfortunately, most books directed their way are either too elementary or too wide-ranging to be really useful--at least without stacks of supplementary resources. Bringing Home the Business, on the other hand, is both refreshing and valuable because it focuses on just one aspect: getting and keeping customers. Significantly, it also lays everything out in a format busy entrepreneurs can easily peruse and absorb. Kim T. Gordon, a small-office/home-office specialist, divides the advice into 30 essential areas like Manage Lists and Callbacks. Each begins with a succinct "truth," such as "You don't need a staff for contact management; you need the right system." What follows are plenty of relevant details: why contact-management software is helpful and how to select an appropriate program (or develop an effective paper-based tracking system). There's no extraneous information on creating corporate structures or choosing office furniture, just solid recommendations on this critical aspect of establishing and growing a commercial enterprise that happens to be headquartered in the home. --Howard Rothman
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