The Regis Touch: New Marketing Strategies for Uncertain Times

Rating:
Summary: Marketing & Disruptive Technologies
Review: Very good book that explains how to market technology products. Buy this book and "Crossing the Chasm" by Geoffrey Moore to get a good understanding of the specifics of technology marketing.

"The Regis Touch" is a book from the eighties but is still very interesting and insightful, with lessons you can use today.

Rating:
Summary: Marketing & Disruptive Technologies
Review: Very good book that explains how to market technology products. Buy this book and "Crossing the Chasm" by Geoffrey Moore to get a good understanding of the specifics of technology marketing.

"The Regis Touch" is a book from the eighties but is still very interesting and insightful, with lessons you can use today.