Which Ad Pulled Best?

Rating:
Summary: False Advertising - This Book has no Answers!
Review: (...)Before buying this book, realize that it is not targeted at professionals - it is obviously targeted at kiddies in nursery school (I recommend buying crayons or fingerpaints with this book - so you can get the most out of it :-)

Rating:
Summary: Do not buy it without the instructor's guide
Review: Great book with interesting interviews and side-by-side comparisons of real ads for real products. The book asks the question, but only the Instructor's Guide, SOLD SEPARATELY, gives the answers. Don't buy one without the other.

Rating:
Summary: Okay for the novice...
Review: It was a good book for the basic ad designer, but I have only been designing ads for a year and the stuff in the book seemed very academic. Any designer knows these basic design elements. It did teach me a little and I would recommend it to a beginner.

Rating:
Summary: This book stinks!
Review: Shame on me for not researching carefully enough to discover that it's just a textbook with NO answers; you have to have the instructor's guide. All by itself, it's nothing less than a ripoff. As a marketing & advertising professional, I'm disappointed.

Rating:
Summary: False advertising
Review: This is an outstanding book which simply and practically teaches the elements that make ads effective (and ineffective). You must purchase the answer key to go along with it in order to benefit from it (the answer key is under the same name and easily found with amazon.com's search engine). I have been in advertising for 20 years and this book is a must-have for anyone interested in creating effective print advertising. Also, anyone who teaches advertising would benefit greatly by using this book as a text because students love it.

Rating:
Summary: Outstanding for teaching how advertising really works
Review: This is an outstanding book which simply and practically teaches the elements that make ads effective (and ineffective). You must purchase the answer key to go along with it in order to benefit from it (the answer key is under the same name and easily found with amazon.com's search engine). I have been in advertising for 20 years and this book is a must-have for anyone interested in creating effective print advertising. Also, anyone who teaches advertising would benefit greatly by using this book as a text because students love it.

Rating:
Summary: So which one did?
Review: Well this book could be helpful, it has a lot of research talk in it. The ads are black and white. It can be a bit confusing. I'd pass on it if you are a graphic designer, but if you are in market research and analysis it might work for you. I'd recommend it if you can buy it real [inexpensive]! Don't pay a lot for this book it's not worth it. But you may get some information from the "professional" comments. Over all it's a pass up. Don't buy it by the cover! It's not going to answer that question