The Nonprofit Handbook : Fund Raising (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)

Rating:
Summary: It isn't just a book; it's a fund raising curriculum . . . .
Review: One of the most experienced and respected fund-raising professionals in the United States, James M. Greenfield, ACFRE, FAHP, has assembled the best wisdom 42 other highly-regarded and experienced fund-raising leaders, into a comprehensive handbook covering nearly every conceivable aspect of fund development.   The Nonprofit Handbook:  Fund Raising isn't just a book; it's a fund raising curriculum between two covers.  Indeed, I am unaware of any other volume which attempts -- and successfully so, I might add -- to map the entire scope of fund raising so thoroughly.  A warning, though:  It would be a monumental task to read this book in its entirety.  Rather, its best use is as a fund raising reference - a one-volume library for articles covering just about any topic fund development professionals are likely to encounter.   For example, folks who are involved with an annual fund will want to focus on Part III, entitled "Annual Giving Program." The section contains articles on "Overview of Annual Giving," "Direct Mail," "Benefit Event Fundamentals," "Benefit Event Enhancements," Telemarketing," and "Volunteer-Led Solicitations."   To take another example, folks looking for major donors will turn to Part IV, entitled "Major Giving Programs," containing thorough treatments on these topics:  "Overview of Major Giving," "The Corporate Support Marketplace," "The Grant-Seeking Process," "Major Gifts from Individuals," "Capital Fund Appeals," "Planned giving:  Gift Vehicles," and "Planned Giving:  Management and Marketing."   One drawback is its price.  At $210, it's one of the pricier books in fund raising.  However, this is a two-volume set.  I've described only the "Fund Raising" volume; there is also Management volume, covering -- again, in encyclopedic fashion -- all aspects of nonprofit management.  We'll be reviewing that in the next installment of "We Review."  Despite the price of the set, I cannot imagine any well-equipped fund development department not having these volumes available to the staff.