Building a Mail Order Business : A Complete Manual for Success (Building a Mail Order Business)

Rating:
Summary: GREAT book for entrepreneurs and beginners alike
Review: This book gives you an exact idea of what you can do to expand your business, if you an entrepreneur or give enough information to a fresh person to start his/her own business. This is a must buy book for people thinking of becoming self employed or those who have been in business for a long time and need to know the trends of the business world.

Rating:
Summary: Outdated
Review: This book is outdated for the 21st century. The basics are there and in great detail but most of the information is useless for today.

Rating:
Summary: Good, if old fashioned, basics
Review: Whilst the core business ideas of this book are very sound and there is a lot of very useful and specific information I can't help feeling that it's a bit dated. It needs a big revamp to include the whole Internet world. I also felt that the copywriting examples, whilst they probably still work, are representative of the 50s and 60s rather than the 21st century.