A Piece of the Action : How the Middle Class Joined the Money Class

Rating:
Summary: Great book for finance buffs!
Review: A great book about "how the middle class became the money class." Talks about great pioneers like Merrill Lynch, Bank of America, Charles Schwab, Fidelity, Visa, and many others. If you are finance buff or want to learn more -- read this book.

Particularly interesting is the stories of people like Charlie Merrill and Dee Hock -- real pioneers in modern consumer finance.

Rating:
Summary: Great book for finance buffs!
Review: A great book about "how the middle class became the money class." Talks about great pioneers like Merrill Lynch, Bank of America, Charles Schwab, Fidelity, Visa, and many others. If you are finance buff or want to learn more -- read this book.

Particularly interesting is the stories of people like Charlie Merrill and Dee Hock -- real pioneers in modern consumer finance.

Rating:
Summary: Greatest Book Written on the History of Personal Finance
Review: I reviewed this book for the Lexington Herald Leader when it was first published and have purchased over 200 copies for friends, clients and employees over the years. If you don't just want to understand personal finance but understand American socialogy in general, this is the book to read.

Don McNay [e-mail]

Rating:
Summary: Greatest Book Written on the History of Personal Finance
Review: I reviewed this book for the Lexington Herald Leader when it was first published and have purchased over 200 copies for friends, clients and employees over the years. If you don't just want to understand personal finance but understand American socialogy in general, this is the book to read.

Don McNay [e-mail]

Rating:
Summary: A great primer for anyone in the personal finance business
Review: If you work in personal finance or want to know how the business came to be, I highly recommend this book. It has one instance after another of "a-ha" moments where the light goes on in your head as to why things in our industry are the way they are. Nocera does a great job of tracing each of the innovations that made Wall Street more and more accessible to the average American, benefiting the investor and the companies that got financing.

The other very instructive point this book makes is about the mind, and methodology of the people who drive innovations. For anyone looking to build the better mousetrap, here is a book about person after person who did exactly that in the arena of personal finance.

Highly recommended.

Rating:
Summary: Informative and easy-to-read.
Review: Mr. Nocera has done a phenomonal job of putting the entire evolution of consumer financial products into an easy-to-read story. I would recommend this book to anyone who is interested in the development of products such as mutual funds, credit cards, and discount brokerage accounts.

Rating:
Summary: Exciting story, about your attitude toward $
Review: What a thriller! Nocera describes the way Am. attitudes toward debt, investment, savings, and inflation have been transformed since 1958 (the day 60,000 credit cards got mail-dropped in Fresno). Every chapter revealed another fascinating aspect of our changing relationship to $: Credit cards, money market funds, the discount brokerage boom and Charles Schwab's relationship to that force, the superstart fund managers and the personal stories of Peter Lynch and Fidelity, as well as the second wave of credit card design, which focused on poaching upon those most prone to run up debt. This book can give you a deeper understanding of your own attitudes toward finance, while also offering many insights into America's ambivalent relationship toward the dollar and debt.