<< 1 >>
Rating: 
Summary: There is another dimension.
Review: "As Chairman of the Bethel Institute, I recommend The Platinum Rule by Dr. Tony Alessandra, my clients all find it to be most useful. However, there is another dimension I'd like to suggest. I have six adult children and each is married. I have given the book to each one as a guide to a happier marriage. Tony has given us a tool to build relationships, understand ourselves, our partners and our children.Our most important and endearing relationships are at home. It seems appropriate to have a book of this magnitude to guide us in our efforts to achieve a happier personal life." Sheila Murrary Bethel,Chairman,Bethel Institute,Author: Making A Difference, 12 Qualities That Make You A Leader
Rating: 
Summary: Insightful!
Review: Author Anthony J. Alessandra identifies the four basic business personalities: Directors, Socializers, Relaters and Thinkers. As you come to appreciate the strengths of each of these styles, you also learn to put them to use. You will read about the drawbacks of each style and you will see how you can help people overcome them. The book is generally for managers who want to get more out of their employees. The authors include a section on how to apply The Platinum Rule to selling, which makes the book quite useful for anyone in a sales position. We [...] recommend this book to sales or personnel managers, and to other executives who want to understand and motivate people.
Rating:
Summary: The Platinum Rule is solid material and a great read!
Review: Over the years there have been many books written to explore human personality, some by academics and some by laymen. This work stands out among them as a superior learning tool written by two academically trained experts who are also actual practitioners of their messages. It is solid material and a downright good read. Dr.s Tony Alessandra and Michael O¹Connor are the leading authorities alive today on the subject of Behavioral Styles. Alessandra is a professional speaker and trainer who has specialized in the application of behavioral science in the business world. As a former college professor he taught sales and marketing for several years. As an individual he has practiced what he preached. Alessandra spent several successful years in sales and sales management positions and now counts among his closest acquaintances the top thought leaders in the worldwide business community. His experience as a professional speaker to over two thousand audiences shows up in the book, it is very entertaining and motivational.Dr. O¹Connor is the brains behind many works on behavioral style, most notably the Performax materials published by Carlson Learning. His scientific mind and technical training make this a well structured and highly accessible work.The book offers readers immediate insight into their own relationships and their personal behavior patterns. Real world examples are peppered throughout and do a great job of keeping the reader engaged. Examples are well balanced among various life situations and industries. Business people will especially enjoy the practical and entertaining nature of the book.The Platinum Rule addresses a basic human truth: the fact that we are all alike in many ways and we are all different in other ways. If we will take the brief time necessary to notice our differences then we will instantly see how to better connect with each other. The book shows how to easily observe the four most common ³styles² of behavior. It goes on to show you exactly how to deal with each style. Readers will instantly know from their own experiences that the suggestions will work. Once you have read this book, solutions become obvious and tension between people disappears. This is one of the most practical and enjoyable books ever written on this topic.Respectfully submitted by:Jim Cathcart, author of The Acorn Principle, Know Yourself-Grow Yourself, and Relationship Selling. President of the Cathcart Institute, La Jolla, CA. Past president of the National Speakers Association.
Rating:
Summary: The golden rule... to the next level
Review: The basic premise is that you should treat others not as you would want to be treated but how THEY would like to be treated. And the manner of treatment that they prefer may differ drastically from the manner of treatment that you may like. This is so obvious in its' simplicity I had to kick myself for not thinking of it on my own.Now the real key is the ability to identify the differing personality types. The book has a very straightforward methodology for determining the 4 basic personality types and associated subtypes. Once you can classify individuals into the major types it becomes much easier to identify the most effective methods for dealing. Many of which are explored in the book. When I read the book originally I was working for a startup company with one chief executive, a marketing director, myself the technology director, a chief financial officer, and others. I was shocked at how accurately the book described each of us as we related to the major personality types. I only wish that I had come upon this text prior to this experience as it would have helped me immensely in dealing with each of these individuals. This is a very important and practical text for anyone who has to deal with diverse styles and motivations either in business or in their personal lives.
Rating:
Summary: One of the best systems for improving communication
Review: The Platinum rule presents an easy to learn and apply system of personality typing based on an individual's social style and interpersonal interaction. This differs from many other systems of personality typing in that it is based primarily on a person's observable behavior and style, rather than on their deeper inner motivations, functions, attitudes, etc. It's a great tool to use in any relationship, business or personal. I use it often and train my staff in the system. It really works and is extremely effective! Tony Alessandra's work is a more updated, refined, expanded and user friendly version of the work on social styles by David Merrill. A good companion book with more analytical and theoretical information on this work (for all you Thinker types) is Merrill and Reid's "Personal Styles and Effective Performance".
Rating:
Summary: Understanding Yourself Increases Your Sales
Review: This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson. If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator. One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect. The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.
Rating:
Summary: Understanding Yourself Increases Your Sales
Review: This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson. If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator. One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect. The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.
<< 1 >>
| 
