Art Marketing 101

Rating:
Summary: Great Introduction for the Beginning Artist!
Review: Constance Smith and Allen Hollingsworth have created a wonderful introductory guide for those of us who are entering the art profession. As an art student, I've noticed that many institutions and universities fail to teach the fundamentals of advertising and marketing one's art. Even though we learn the techniques of painting and drawing, many are left clueless as to begin an art career. This guide gives a thorough overview for the beginning art student in an easy-to-read format as well as related suggestions for further reading throughout each chapter topic. I would definitely recommend investing in this guide for the beginning art student to have an idea of what is to be expected when studying art.

When compared to Art & Reality : The New Standard Reference Guide and Business Plan for Actively Developing Your Career As an Artist by Robert J. Abbott, this book is a vital stepping stone to Abbott's more thorough explanations and recommendations. Otherwise, one would be lost trying to understand Abbott's in-depth reading material. Both guides are excellent, but Art Marketing 101 is necessary to read first, before you jump to Abbott's "400" level.

Rating:
Summary: Better Choices Are Out There!
Review: In preparation for teaching a class in marketing for creative professionals I purchased this book. Although it says it was revised in 2000, I found some egregious errors, one of which was a listing for a book that's out of date and out of print. Carroll Michael's book, How to Survive and Prosper as an Artist, is a far better reference and empowers the artist in his/her efforts. Smith tends to buy into some of the 'starving artist' concepts and, instead of cheering artists on, creates some real barriers to success.

Rating:
Summary: Great resource
Review: There are a lot of artist out there that need to know what this book has to offer. It gives advise on how to organize yourself to making a sale. I found a lot of the information very helpful. As an artist I know my art, this book gives insights on all the rest. Pricing, marketing, licensing, grants etc. Also gives other resources that detail specifics of the art industry if you are not finding what you need or need more in depth information.

I highly recommend this to an artists looking for insight on how the art industry works and how to work within the art industry in a professional capacity.