Rating: 
Summary: A tremendous accomplishment
Review: If you're interested in word-of-mouth marketing, I would recommend starting here. George has written the proverbial bible, and he covers a lot of ground in an easy-to-read fashion. Waiting for George's new book eagerly.
Rating: 
Summary: This Book Should Be One of the Gospels!
Review: Most of the reviews for this book are obviously fake, trying to spread cheap, word of mouth marketing. If the message of the book advocates such transparent tactics, then it cannot possibly be useful.
Rating:
Summary: Outstanding. You've Got To Read This.
Review: One of the best books on marketing and sales. After reading and absorbing the material in Mr. Silverman's book you'll be better at spotting opportunities, identifying problems and discovering the most effective solutions. In addition to the wealth of wisdom you'll find an entertaining and easy to read book. No fluff, no padding, just solid information you can bank on. Certainly worth the investment!
Rating: 
Summary: Only So-So....
Review: The book can be condensed into the following few points:(1) Word-of-mouth is the most powerful form of marketing/advertising. (2) Craft a meaningful message into interesting and easily passed-along stories. (3) Get respected authorities to endorse your product and talk about them in non-commercial settings. These few points could have been covered just as well -- if not better -- in a brief article. To be clear, the book makes an interesting and important point regarding the importance of word-of-mouth marketing. However, it doesn't seem to have enough information to warrant an entire book. The result is that it quickly becomes unnecessarily repetitive. Bottom-line: borrow a friend's copy or check it out at the library. Overall grade: C/C+
Rating: 
Summary: The Tips Are Easy to Grasp
Review: The concept of WOM (word of mouth) marketing has always been in the arsenal of any experienced marketer. Silverman gives an abundance of tips and examples to put the concepts to work, and how WOM can be deployed in both the offline and online world. For example: word of mouth is accelerated if you give customers "experiences" to talk about. Silverman believes that WOM can significantly shorten the buying cycle.
This book may be especially good for small business owners doing their own marketing--there are lots of ideas they may have not thought of. For more experienced marketers, this book is certainly worth a skim, but maybe not an end-to-end read.
Rating:
Summary: Why this is the forefront in how to cause word-of-mouth
Review: There are several good books on word of mouth and viral marketing (and I read everything on the topic), but none like this - written by a master implementer. Silverman reveals previously secret techniques he personally implemented for his clients in dozens of competitive wars. And because he's done it all first hand, he's able to illustrate every principle with fascinating real-world marketing examples. No one knows where word of mouth fits into the sales and advertising cycle better than Silverman. He's at the forefront of turning the whole field into a technology and a new media - treating word of mouth as something you can massively cause, not just a side-effect of a great product or PR. He spells out the principles, strategies, and specific techniques - many of which he invented - and how they relate to each other and to other media. The book is full of checklists of do's and don'ts, many of which aren't at all obvious. He explains how to maximize the leverage, getting 5-10 times more per promotional dollar spent. (Was there ever a better time for that?!) Heaven help your competitors who haven't read this book after you have.
Rating:
Summary: Get It, Read it!
Review: This book not only covers the power of Word-Of-Mouth marketing, but it actually deals with one of the most overlooked, and also the most important aspect of marketing: the decision making process. Ignore this aspect, like many marketers do, and your campaign will sputter or simply die a slow, agonizing death. Give it the attention it deserves, as Mr. Silverman explains, and you suddenly hit a homerun while others stand in amazement at what you just pulled off. With all that said, I highly recommend this book to anyone who is interested in taking their marketing knowledge and skill set to the next level. You will not be disappointed as it isn't just another rehash of the same old thing repackaged between two shiny looking covers.
Rating:
Summary: WOW! I never knew there was so much to learn!!!
Review: This guy's some sort of genius or something! I learned more from this book than from all the other marketing courses I've ever taken - and that's a lot! He's right - word of mouth marketing is all that really matters. I observe myself telling my friends how great a movie is, and how that makes them want to go see it. The studios get word of mouth to create blockbusters and make millions. This author showed me how to use the same principle to create millions on my products. He's a business person's best friend! Buy this book - it will make you look at your marketing budget in a whole new way, and make what you do spend SO much more effective.
Rating:
Summary: 17 Post It's
Review: Visitors can always tell how valuable a book is to me, by counting the number of colored flags sticking out from the pages. And whether or not the flags appear all the way to the end. Word of Mouth Marketing has 17 flags, several turned down corners, a boarding pass, an Amtrack stubb and 2 Metro North tickets. Plus the yellow highted phrases. If you are interestd in practical help (not just advice)- to explode your marketing - this is the book for you.
Rating:
Summary: George has done it!- Buy it!
Review: Word of Mouth Marketing is where it is at. Congratulations...this is a wonderful book. Having written two books on publicity- let me tell you- you have to get this one as well. Great ideas and lots of good tips.
Go out and get this book today.
Rick Frishman- Pres. Planned TV Arts. Co-author GUERRILLA PUBLICITY & GUERRILLA MARKETING FOR WRITERS
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