The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers

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Summary: Invaluable Insight into Internet Consumer
Review: This book gave me invaluable insight into the thoughts of today's Internet consumer. The information is timely and well explained so even those of us new to the Internet Economy can not just understand but apply this information. Worth taking what little time you have to read this book cover to cover. Laurie Windham really knows what she is talking about!

Rating:
Summary: The Soul of the New Consumer
Review: This book is a must read for any individual inside a company who is responsible for understanding the buying behaviors of the web consumer. It provides a clear overview of how the new consumer is different and how a company must shift their way of thinking to target this new consumer. Awesome!

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Summary: A must read for those involved in e-business
Review: This book is based on a great deal of research about consumer attitudes and preferences on the web. Everything is up to date which is a feat in and of itself in the fast moving pace of today's e-business world. Non technical, it is easy to understand and grasp the concepts that are presented. I would recommend reading this book as a first step if you or your company want to start an ebusiness. It helps you to understand how your potential customers behave on the web and what their expectations are. This book is a must read for those wanting to sustain online relationships.