22 Immutable Laws of Branding, The

Rating:
Summary: Content is Fine, Don't Like eBook
Review: I think that the content of this book looks OK, but I made a BAD decision in buying the eBook version and find the format to be EXTREMELY user-hostile so I have not read as much as I would have liked. I have a branding project going on at work & didn't want to wait to have the hard copy of this book shipped. HUGE MISTAKE. I had never purchased/used an eBook before - and probably won't again. It took quite some time just to download because it wasn't obvious that you had to load the eBoook Reader BEFORE you can even download the file. Finally got that taken care of and opened the book with the intention of printing out the sections I wanted to read (while comfortably sitting on my sofa) - only to find out that I can only print out 27 pages per WEEK. The interface is so clumsy, it will be virtually impossible to read on screen. Even worse, I ended up downloading it to my computer at work and it doesn't appear that I will be able to take MY book home with me so I will have to stay late at work if I want to read the stupid thing. For anyone like myself who is unfamiliar with this format - It is NOT like a PDF - you will be paying extra for something that may not allow you to read it the way you would like.

Rating:
Summary: THE BRANDING ORACLE
Review: What "Principia Mathematica" from Sir Isaac Newton did for science, this book will do for branding. If you are a designer, copywriter, brand consultant, marketing executive, Jack Welsh's new guy at GE, Bill Gates, in fact any CEO or entrepreneur, this is the one book on branding you need to read! As a designer and brand consultant for more than 20 years, it was illuminating to find one book that says it all. What I have tried for years to put across to clients (from small to large) is now cristalised by these wonderfull authors - or shall I say genius' - in a clear and conscise manner. Illustrating and proving the 22 immutable laws with common sense and solid facts of the top global brands, makes it credible and so easy to understand and absorb even for the novice. And to quote the authors: "Break these laws and you do so at your own peril." It might be worth your while to know these laws.

Rating:
Summary: THE BRANDING ORACLE
Review: What "Principia Mathematica" from Sir Isaac Newton did for science, this book will do for branding. If you are a designer, copywriter, brand consultant, marketing executive, Jack Welsh's new guy at GE, Bill Gates, in fact any CEO or entrepreneur, this is the one book on branding you need to read! As a designer and brand consultant for more than 20 years, it was illuminating to find one book that says it all. What I have tried for years to put across to clients (from small to large) is now cristalised by these wonderfull authors - or shall I say genius' - in a clear and conscise manner. Illustrating and proving the 22 immutable laws with common sense and solid facts of the top global brands, makes it credible and so easy to understand and absorb even for the novice. And to quote the authors: "Break these laws and you do so at your own peril." It might be worth your while to know these laws.