Rating: 
Summary: Good starting point
Review: This is a good book to read before you start your online business. Obviously it won't make you successful, but it will keep you sane over the many little details of running a business, esp. an online business. Written in easy-to-understand language, the book is highly readable and the information highly useful and also up-to-date. The small physical format also makes it easy to carry around and read it any time.The book covers things like how to prepare to do business online (what business to go into, financing, etc.), getting online (hosting, domain...), promoting online, etc. There are many tips provided in the margins.
Rating: 
Summary: Useful For The Beginner
Review: This is a useful book for someone who is thinking about starting an online business. The book gives a good overview of e-commerce. I liked the margin notes. The resource guide at the back of the book listing all the websites referred to in the book is useful. I found the chapter with interviews of sccessful e-commerce merchants to be the most interesting. I recommend this book to anyone wanting to start a business on the web. The experienced e-commerce entrepreneur, however, will find this guide too elementary. As an "Unofficial Guide," the book purports to give the inside scoop. I found nothing that I hadn't already read elsewhere. This volume is a solid beginner's guide and reference but don't expect to learn any secrets that will put you ahead of the many other businesspeople flocking to the internet.
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