Built for Use: Driving Profitability Through the User Experience

Rating:
Summary: Nothing new for companies with a decent web presence.
Review: Unless your website is still being made by your cousin "who knows a little about this internet thing" there is nothing new for you in this book.

Most of what is presented is common sense, heavy on the why but not the how, and very repetitive. Real life examples are limited and center around the finance industry. My search for a resource to inspire designers take usability to the next level continues and this book is being returned.