Rating: Summary: Intensely Thought-provoking, Although a bit dated. Review: I found this book to be intensely thought-provoking. From the principles the book outlines, it inspires the reader to think about customization, on-line communities, and pro-active, pro-user websites. These are ideas that should be applied in non-website companies, but aren't. Easy read. Somewhat dated, but what print book isn't at the pace the web moves?
Rating: Summary: Fantastic, eloquent, entertaining read Review: Absolute must read for anyone trying to understand the ins-and-outs of doing business on the web. Chock full of great examples of what works, what doesn't, and why.In addition, a fantastic, enjoyable read for people who are just curious.
Rating: Summary: Definitely a must read book for new to internet marketers. Review: Well laid out, concise, and extremely valuable information for getting a head start in this new medium. It could very well happen that a second edition of this book could be written by someone who takes the principals, applies the knowledge, and discovers the next level from having the basics presented in this book. Bravo! Bravo!
Rating: Summary: pithy, poignant Review: This book relates many of the essential characteristics of a "successful" internet business. It is an easy read. At times it seems a bit superficial, but overall an excellent introduction to business on the web.
Rating: Summary: It's a excellent book with good view point about Internet . Review: This book explain the new market- Internet- with interesting experiences and cases.
Rating: Summary: It was too short... Review: This is it. This is the one. I have read quite a few books on online commerce, marketing, advertising, public relations, promotion...but this is THE book I would say is a MUST READ. This one lays the essential and necessary groundwork across the board. Excellent work!
Rating: Summary: Classic in its time. Review: Knowledge is at the readers finger tips. The author gives you clear precise information needed to succeed on the Internet.
Rating: Summary: Essential information in building an effective website Review: An eye opening guide to building and maintaining a quality website which users will enjoy visiting. Clearly lays out the essential elements users expect in a website to which they will want to return. Regardless of the type of business, the information in this book will provide a valuable tool toward improving your website and growing your internet business.
Rating: Summary: Essential reading for Web business success. Review: If you are planning on putting your business on the World Wide Web you must have an understanding of the nine essential Webonomics principles if you want to be successful. Schwartz clearly identifies the things you must consider and do. If you are already successful, reading this book could lead you to greater success but if you are just starting out, this book is essential reading.
Rating: Summary: Use this book to help determine your website's success Review: If you have a Web site or considering implementing one you need to buy this book. It makes the reader realize that the reason to have a site is not to say 'See my company's Web site'. The purpose of your site should be to give the visitor something and to keep them coming back.
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