Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web

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Summary: Dated, Sloppy Thinking
Review: This book is too old to be valuable to anyone who is serious about taking their business to the web. It seems to ignore the real marketing techniques that work and the economic consequences of a bad strategy. Schwartz's conclusion plays into popular thinking about the web introducing chaos into marketing, rather than recognizing that the marketplace is merely speeding up.

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Summary: The case-studies add a lot of value to the contents...
Review: A very well presented book...each of the rules is supported by highly sensible and logical explanations as well as the numerous real-life case studies that the readers can relate to...it's a must read for those of us in the e-business profession; but, any one using the net will find it a beautiful experience...

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Summary: A Bible for people who believe in the Internet.
Review: If you had ever been fasinated by articles in Wired magazine, you'll like this book. It is a spirtual reading rather than practical guide to do business on the net; it tells you what you should do, not how you do it. That's why I call it bible. The only different is: it is an easy and interesting read.

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Summary: A book for every businessman
Review: This book gives an insight for doing business on the internet.Essential principles are lucidly explained without using technical jargon

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Summary: Well written but now outdated
Review: Things move so fast in today's world that this book - while insightful and well written - is now old news. The book makes reference to Pentium 120 computers, 14.4 modems, AOL hourly pay plans and $2000 inexpensive PCs.

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Summary: The true wisdom of internet commerce at its essence
Review: Webonomics, explains what internet commerce is,how to achieve it and mantain it.this book is easy to read, and powerfull enough to take you and your business to the top.

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Summary: Good
Review: This is one of several titles I read about making money using the internet. As with some others it was best to combine it with Trading Online (FT Pitman) by Alpesh Patel.

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Summary: A "PARADIGM SHIFT" FOR SUCCESSFUL ONLINE MARKETING.
Review: Based on (obviously) extensive investigation and documentation, Evan Schwartz reveals the big differences between traditional advertising and marketing and what has really been successful on the Internet. What works? Instead of "mass media" blasting, Schwartz found that the most successful web sites (regardless of size) incorporated personal interactive techniques, as well as targeting their audience as a means to attract quality consumers. This very easy to read and thoroughly enjoyable book offers real examples, backed up by documentation (not theory), and is an invaluable lesson for any person or business venturing onto the Internet for profit. The numbers don't lie, and the big boys don't always get all the marbles. This important richly detailed book will tell you why "you gotta change your thinking" to make it on the Net.

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Summary: Put this book at the top of your 'to read ' list !
Review: I read the book during my holiday last week and it never feeled like working. This is a standard work that should be read by everyone who : 1. does business on the net. 2. wants to do business on the net. 3. does not want to do business on the net because they do not believe in it. 4. wants to have a good overview of E-commerce possibilities in general.

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Summary: Good 10,000 foot overview, but "Where's the beef?"
Review: After 200 pages, I had only 10 notes in the margins. Something was missing. Schwartz does an excellent job of scoping out the field, but neglects to close the loop. His insights on loss of Brand were excellent, but then he never turns to a means of managing brand. The missing question: How do you deliver a value product in a media that is very price oriented? Where is the "average" customer (not the customers of Dell or Schwab)? The debate over Value Currencies is undecided -- usually the consumer fails to utilize these offerings, and they appear to drive the same price over value arguments. While I agree it's a must read, I'm looking for volumn 2...