Rating: 
Summary: Realities of the Photographer's Profession !
Review: An absolute necessity for the serious photographer considering the prospect of photography as a financial reward in addition to creative expression. Within the pages of this book, I found an inspiration as well as a reality check. Past the "Glamour & Glitter" visions most associate with the title of "Photographer" lies the realization of the need for good sense business practices & procedures. Too be a success at any business one must learn what it takes to conduct that profession & do it well. That is just what this book will provide you. An arsenol of information from the basic requirements of technical knowlege to sales & marketing yourself & your images. Up-to-Date resources & techniques. This is one of the most practical books on the business of photography I have purchased & studied and recommend anyone interested in starting a career as a professional photographer should include this book within their reference library. Do yourself a favor, READ THIS BOOK IF YOU REALLY WANT TO SUCCEED! Mr. Hollenbeck...THANK YOU for OPENING MY EYES !
Rating: 
Summary: Summary of Contents
Review: CH1-- (Freelancing)How to Make Big Bucks, Planning to Win, Playing to Win, Success FormulaCH2-- (Photographic Ability and Creativity)Equipment, Materials and Processing, Professional/Creative/Technical AbilityCH3-- (Business)Business Plan, Business ProcessCH4-- (Administration Should be an Art)Basics of Business, Image, Format, Licenses, Records, Management, Communication, Capitalization, CapabilityCH5-- (Survival Computerization)Computer Marketing, Communications, Graphics, Selecting a ComputerCH6-- (Business Plan)Start-up Review Program, Rejuvenation Review Program, Rorganizing Review Program, Planning for SuccessCH7-- (Photography and the Law)Contracts, Rates, Rights, Releases, EthicsCH8-- (Taxes)Costs, Records, Potential Problems, Profit Planning, Filing, AuditsCH9-- (Why Photography Sells)Creativity vs Success, Ideas Sell Pictures, Best SellersCH10--(Selling is Also and Art)Marketing is Not Selling, Market Scope, How to Sell, Sales Tools, Pricing, Secrets of Big Bucks SalesCH11--(Successful Portfolios)What a Portfolio Should Be, Content, Selecting Images, The Market, Formats, PresentationsCH12--(Stock Images)Shooting Stock, Rates and Rights, Selling Stock, Stock Photo AgenciesCH13--(Resources)Books, Magazines, Associations, the IRSINDEX
Rating:
Summary: Overwhelming inspiration
Review: Hollensbeck's book is filled with so much information that it is a bit overwhelming at first reading. However, more importantly, the man is an inspiration. I found the book to be full of encouragement and solid business ideas that have influenced my own approach to business.
Rating:
Summary: Simple, but strong message...
Review: I found "Big Bucks..." to be a practical and straight forward lesson in how to maximize your opportunities as a photographer. The key theme that I was left with was as a photographer, I am not taking pictures as much as selling pictures. This and the fact that basic business skills are what make or break a photographer is hammered into the reader. I loved Cliff's way of proving a point through a real life example or story. All photographers should read this book!
Rating:
Summary: Simple, but strong message...
Review: I found "Big Bucks..." to be a practical and straight forward lesson in how to maximize your opportunities as a photographer. The key theme that I was left with was as a photographer, I am not taking pictures as much as selling pictures. This and the fact that basic business skills are what make or break a photographer is hammered into the reader. I loved Cliff's way of proving a point through a real life example or story. All photographers should read this book!
Rating: 
Summary: Not overly impressed
Review: This book by Cliff Hollenbeck is a real "find " for anyone desiring to make money with a camera. Most of us who go into the photography business sort of slide into it without much of an idea how to go about it. Most of us, when we reach a point where people are willing to pay for our photos, have some pretty abysmal business practices and stagger from crisis to crisis until we learn all lessons the hard way. We arrive at that point just before the evil eye of bankruptcy fixes on us. Hollenbeck's book covers all bases from writing a business plan to negotiating prices for use of photos. I suspect that anyone who follows his advice from day one "in the business," will achieve far more success than they would by just winging it. Fortunately, all the business advice is served up with a wit and brevity that make learning it an enjoyable exercise. Knowing that he has been exceptionally successful in his own professional life lends weight to his suggestions. Hollenbeck and his wife are one of the most successful teams working in the area of Travel and Editorial photography. Their book "Great Travel Photography" is a great companion volume. Not to try covering the whole universe of making money with a camera, but there are two additional books I would recommend. Rohn Engh has a couple of books that would, with the Hollenbeck pair, form a great basic library for anyone interested in a photographic career. They are, "How to Sell and Resell Your Photos" and "Sell Photos.Com." Thanks, Bill Halley
Rating:
Summary: BIG BUCKS AND HOW TO GET THEM
Review: This book by Cliff Hollenbeck is a real "find " for anyone desiring to make money with a camera. Most of us who go into the photography business sort of slide into it without much of an idea how to go about it. Most of us, when we reach a point where people are willing to pay for our photos, have some pretty abysmal business practices and stagger from crisis to crisis until we learn all lessons the hard way. We arrive at that point just before the evil eye of bankruptcy fixes on us. Hollenbeck's book covers all bases from writing a business plan to negotiating prices for use of photos. I suspect that anyone who follows his advice from day one "in the business," will achieve far more success than they would by just winging it. Fortunately, all the business advice is served up with a wit and brevity that make learning it an enjoyable exercise. Knowing that he has been exceptionally successful in his own professional life lends weight to his suggestions. Hollenbeck and his wife are one of the most successful teams working in the area of Travel and Editorial photography. Their book "Great Travel Photography" is a great companion volume. Not to try covering the whole universe of making money with a camera, but there are two additional books I would recommend. Rohn Engh has a couple of books that would, with the Hollenbeck pair, form a great basic library for anyone interested in a photographic career. They are, "How to Sell and Resell Your Photos" and "Sell Photos.Com." Thanks, Bill Halley
Rating:
Summary: Best Business Book
Review: This is one of the best business books I've seen that's oriented to the freelance photographer, writer or any other biz person.
Rating:
Summary: The best I've seen!
Review: This is the best book on selling photography and running a freelance photo business. Period. I recommend it to anyone in any freelance business. It till help you become a success.
Rating:
Summary: The best I've seen!
Review: This is the best book on selling photography and running a freelance photo business. Period. I recommend it to anyone in any freelance business. It till help you become a success.
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