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The Burger King: Jim McLamore and the Building of an Empire |
List Price: $24.95
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Description:
The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneur. The Burger King: Jim McLamore and the Building of an Empire, by cofounder James McLamore (who died in 1996 at age 70), relates in plain-spoken and honest fashion the story of a corporation that grew from a handful of struggling south Florida drive-ins to become the second-largest fast-food chain in the world.
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