A Passion for Winning: Fifty Years of Promoting Legendary People and Products

Rating:
Summary: For anyone interested in a PR career for themselves
Review: A Passion For Winning: Fifty Years Of Promoting Legendary People And Products offers the personal and professional wisdom of experienced Public Relations career man and author Aaron Cushman. Now retired, Cushman shares anecdotes drawn from his lively working years and directly addresses matters important and specific to public relations work. From his insight into, and definitions of, the practice of "spinning"; to tips, tricks, and techniques to earn positive media relations; to reacting to unexpected crises, and much, much more, A Passion For Winning is very highly recommended reading -- especially for anyone interested in a PR career for themselves.

Rating:
Summary: Learn from a winner...
Review: It is one thing to be successful. Quite another to be truly passionate about one's work. And yet another to have the ability to share that enthusiasm with others. In "A Passion for Winning" Aaron Cushman has done all three. He teaches by the example of his fine work and by his strong desire to have others follow in his footsteps. This book is great for anyone who desires a career in communications - or who needs a boost of confidence to jump-start a stalled career. (Review by Marion E. Gold - author of "Personal Publicity Planner: A Guide to Marketing YOU" and "TOP COPS: Profiles of Women in Command)

Rating:
Summary: Learn from a winner...
Review: It is one thing to be successful. Quite another to be truly passionate about one's work. And yet another to have the ability to share that enthusiasm with others. In "A Passion for Winning" Aaron Cushman has done all three. He teaches by the example of his fine work and by his strong desire to have others follow in his footsteps. This book is great for anyone who desires a career in communications - or who needs a boost of confidence to jump-start a stalled career. (Review by Marion E. Gold - author of "Personal Publicity Planner: A Guide to Marketing YOU" and "TOP COPS: Profiles of Women in Command)