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Rating: Summary: Shows you what marketing can do Review: If you do a search on "sweat the small stuff" you'll find so many titles it boggles the mind. I find some things here useful but where are the references? Do I do this just because? Did Dr. Carlson's Ph.D. appear out of thin air? No, I think you learn that these time proven principles were concieved by greater minds."An aim is not the only fortune worth finding; and it is not to be found in foreign lands but in the heart itself." - Robert Louis Stevenson. If you want to read a book with substance AND references, read Self-Help Stuff That Works by Adam Khan. No big marketing campaign there, just good solid principles backed up by research and tested by time.
Rating: Summary: Shows you what marketing can do Review: If you do a search on "sweat the small stuff" you'll find so many titles it boggles the mind. I find some things here useful but where are the references? Do I do this just because? Did Dr. Carlson's Ph.D. appear out of thin air? No, I think you learn that these time proven principles were concieved by greater minds. "An aim is not the only fortune worth finding; and it is not to be found in foreign lands but in the heart itself." - Robert Louis Stevenson. If you want to read a book with substance AND references, read Self-Help Stuff That Works by Adam Khan. No big marketing campaign there, just good solid principles backed up by research and tested by time.
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