Rating: 
Summary: One of the best business advice books I have read
Review: I am usually somewhat jaded by advice books that have rules to follow since all industries and products differ. However, Fox is terrific in developing rules that make sense for all businesses. Fox is a quick read, as I read his book in about two hours. But it was two hours well spent and I have implemented some of his best advice about customers. The best is not all customers are worth keeping. Only the best customers are always right and those are worth devoting the effort to. Fox has many tips that make sense, easily implemented and do produce results.I think his books are much better than the plethora of theoretical consultant speak books that dominate the market. You may not be a marketing superstar after reading this book but you will be a lot better off. That result is worth the time and modest price for Fox's latest.
Rating: 
Summary: No Rainmaker!
Review: I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.
Rating:
Summary: No Rainmaker!
Review: I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.
Rating:
Summary: Jeffrey Fox shines like a star. This book is a classic!
Review: I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.
Rating:
Summary: Jeffrey Fox shines like a star. This book is a classic!
Review: I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.
Rating:
Summary: Be Better!
Review: I evaluate business and self improvement books very simply. Having completed the book, I ask myself; "am I better for having read it?" Pretty simple, however we've all invested our precious time reading stale ideas and impractical advice. I love Fox's books, because I extract insightful, workable, ideas from them. They are always a quick and productive recipe for sharpening my skills. What more can I ask than to be wiser and inspired at the end of a read? Marketing Superstar might be my favorite, yet. Regardless of your professional endeavor, business is marketing and no one writing today delivers like Fox. He thinks differently than most and yet, his angle, once shared, rings of common sense. If your looking to be great, recognize resources like this one and add it to your quiver.
Rating:
Summary: Real world Advice!
Review: Jeff Fox keeps it real in his new book "How to become a Marketing Superstar". Being a top performer for very large sales and marketing organization it is important to have your (A) game all the time. Jeff Fox's new book takes you there in a hurry. Jeff does a great job of providing real world scenario's with real world advice to help you win in the competitive world of sales and marketing. For anyone in business who wants real world advice of how to bring more money in this is a great book to read and reread to stay on top.
Rating:
Summary: Real world Advice!
Review: Jeff Fox keeps it real in his new book "How to become a Marketing Superstar". Being a top performer for very large sales and marketing organization it is important to have your (A) game all the time. Jeff Fox's new book takes you there in a hurry. Jeff does a great job of providing real world scenario's with real world advice to help you win in the competitive world of sales and marketing. For anyone in business who wants real world advice of how to bring more money in this is a great book to read and reread to stay on top.
Rating: 
Summary: Painfully boring and extremely basic
Review: Ouch! The first 5 minutes of listening were already extremely painful and annoying. I don't know what on god's green earth can drive a person to yell 50 times consecutively "ka-ching". After this traumatisingly painful beginning, things didn't really improve. His "marketing superstar wisdom" consists of basic, common sense statements that I'm sure all of us have already heard at some point. As if things were not bad enough, he also attempts to sing. This book-on-disk is one of the worst purchases I ever wasted my money on. (= bad ka-ching!)
Rating:
Summary: Painfully boring and extremely basic
Review: Ouch! The first 5 minutes of listening were already extremely painful and annoying. I don't know what on god's green earth can drive a person to yell 50 times consecutively "ka-ching". After this traumatisingly painful beginning, things didn't really improve. His "marketing superstar wisdom" consists of basic, common sense statements that I'm sure all of us have already heard at some point. As if things were not bad enough, he also attempts to sing. This book-on-disk is one of the worst purchases I ever wasted my money on. (= bad ka-ching!)
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