Rating: 
Summary: Good book but to be read with a pinch of salt
Review: Splendid clarity and reinforcement of daily practices which are, more often than not, sub-conscious. I especially agree with him that negotiations should be more personalized. However, some examples are exagerated and not practical. Eg haggling and howlng over prices in a retail supermarket is rather absurb.
Rating: 
Summary: Understand Yourself and Others!
Review: The beauty of Cohen's book is that it requires a knowledge of self as well as as a knowledge of others. Cohen's techniques are only effective insofar as you understand the other party, so they require a strong amount of empathy. While reading, you will also undoubtedly also see things that you do on an everyday basis to those around you. Understanding these unconcious mechanisms of manipulation is the first step on the way to dismantling them and leading an honest life with those you love.You'll be successful in the office and successful at home. You can't be any happier than that, now can you?
Rating:
Summary: Learn to negotiate fast and easy
Review: This a absolutely fascinating book. We all have the potential to negotiate, this book unleashes that power. Most of the time we walk into a store and pay the sticker price. This book teaches everyone that they have the power to negotiate on everything. Although I did find most of the tactics are more useful for people with more free time (retiree's), the other tactics have been extremely helpful. And from traveling abroad; Germany, Morocco, Czech Republic, Poland. I can tell these tactics work internationally.
Rating:
Summary: Good introductory book to negotiation
Review: This book is a good introductory book to negotiation. The style of writing is clear and the chapters are sprinkled with humour. Definitely a good buy for beginners in negotiation. I am giving it a four star rather than a five star is because the materials presented therein are very elementary technical wise. P.
Rating:
Summary: We All need to negotiate ALL of the time
Review: This book is about negotiation as an integral part of successful human conduct. Mr. Cohen is not only a negotiator by profession, but also by obsession. There are Many helpful hints in this books; for example the Three Crucial variables (Power, Time and Information) and also the 14 applications of power. This book is easy to read and full of real life anecdotes about real negotiations that range from a kid who "successfuly" negotiates with his parents , to shop bargaining and to complex international negotiations as between the US and former USSR. This book will be helpful to all people from all walks of life; negotiation is a part of everybody's life.
Rating:
Summary: Worth every penny
Review: This is a review of the audio book version of this title. It is worth every penny. One of the most enjoyable audio books I have had the pleasure of listening too. He is clear in his claims, communicates his ideas well, the cassette is of high production value, and it is a joy just to listen to him. His emotion really comes through in this production. He takes care not only what to say, but how to say it. This is truely an example of how an audio book is suppose to function. It not only provides the reader/listener book information in a different medium, but you really get the authors patterns and emotions and passions for his own material. The information is useful, and can be applied in real life. The examples he describes are done so vividly, that he make it all come alive for you, and it is as if you are right there at the negotiating table, the bank, or where-ever else he takes you. Not only a great audio book, but a fine collection of materail on negotiating.
Rating:
Summary: Life hasn't been the same since I put this book down
Review: This is one of the best business books I have ever read. It has given me invaluable insight to the art of making the deal. Herb Cohen gives you the rules of the playground in laymans terms like no other educational book I've read before (and I've read alot of them). This isn't by any means a touchy-feely, seven-habits, win-friends, golden rule kind of book. It's a frank writing by a serious negotiator qualified by a long list of impressive accomplishments. Cohen uses real-life scenarios from a teenager negotiating with his parents to a street vendor in Mexico City ripping our author off quite well. If you hate sleazy salespeople, buying a new car or haggling over prices, read this book. It will give you great insight on getting what you want.
Rating:
Summary: Good book
Review: Very good read. I read this book in the early 80's but the book would have been better and more useful with an index. I have ordered Herb Cohen's new book "Negotiate This" I notice this book has an index, so as always "The Master" has learned from his mistake.
Rating:
Summary: Negotiation skills are critical in today's world
Review: What a wonderful book. I learned about negotiating ethically and skillfully from this author. You will too. This book is a must read if you want to learn how to leverage your negotiations, and obtain the best results. Bravo!
Rating:
Summary: Negotiation skills are critical in today's world
Review: What a wonderful book. I learned about negotiating ethically and skillfully from this author. You will too. This book is a must read if you want to learn how to leverage your negotiations, and obtain the best results. Bravo!
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