No Bull Selling

Rating:
Summary: Throw away every other sales book you've ever read.
Review: "People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox full of useful ideas. He ignores the hocus-pocus and quasi-spirituality that makes so much sales literature nauseating. An extraordinary book that makes only modest claims, but lives up to all of them.

Rating:
Summary: Throw away every other sales book you've ever read.
Review: "People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox full of useful ideas. He ignores the hocus-pocus and quasi-spirituality that makes so much sales literature nauseating. An extraordinary book that makes only modest claims, but lives up to all of them.

Rating:
Summary: Don't bother with Audio version at $129.94
Review: I thought that it was a mistake since it listed
for $59.99, is eighteen years old, deals with an subject that has not changed in decades and is available in book form for less than two dollars. At more than twice list price I'll pass on this one and you should too.


Rating:
Summary: Great Book
Review: No Bull Selling is an excellent book. It is the best book on selling I have ever read, and I have read plenty. It is filled with realism, rather then pie in the sky performance.