Rating: 
Summary: the times they are a-changin'
Review: THE DISCIPLINE OF MARKET LEADERS, Wiersema's earlier book with Michael Treacy, is still a good management and marketing text almost 10 years later. It's not very insightful, but it does present a manager with some good direction and focus when designing a management and marketing, for lack of a better word, style. THE NEW MARKET LEADERS is outdated already. The companies and ideas presented by Mr Wiersema are almost laughable in light of what has happened since this book was written. The saddest part is that the ideas themselves aren't really the problem. However, as many of the companies highlighted in the book go down the tubes, the ideas illustrated by their example become suspect. After all, the best test of good ideas is tough times not good. My advice: read DISCIPLINE OF MARKET LEADERS and skip this one.
Rating:
Summary: the times they are a-changin'
Review: THE DISCIPLINE OF MARKET LEADERS, Wiersema's earlier book with Michael Treacy, is still a good management and marketing text almost 10 years later. It's not very insightful, but it does present a manager with some good direction and focus when designing a management and marketing, for lack of a better word, style. THE NEW MARKET LEADERS is outdated already. The companies and ideas presented by Mr Wiersema are almost laughable in light of what has happened since this book was written. The saddest part is that the ideas themselves aren't really the problem. However, as many of the companies highlighted in the book go down the tubes, the ideas illustrated by their example become suspect. After all, the best test of good ideas is tough times not good. My advice: read DISCIPLINE OF MARKET LEADERS and skip this one.
Rating: 
Summary: How to win against fragmented markets and customer scarcity.
Review: The value of customer service is known to almost every one of us. So, what is new about this book? More detail on how to win customers in these days of fragmented markets (mass media can't help us anymore) and customer scarcity (it's really product/service glut). The author studied the best 5,000 companies in the world and came up with some valuable information that we can copy from these market leaders.The author starts out by establishing the evaluation criteria that got a company into the study and he coins two new terms to describe these criteria - sales growth index and market value index (details of these terms on pages 7-13 of the book). The author then summarizes the industries in which all these companies fall under - Consumer Products, Media and Entertainment, Heavy Industry, Technology Products, Technology Services, Financial Services, and Other Industries (healthcare, consumer services, and other). A whole chapter is then dedicated to why we are feeling a scarcity of customers. The author names the reasons for this sitaution (new realities) - competitors proliferate, all secrets are open secrets, innovation is universal, information overwhelmes and depreciates, easy growth makes hard times, customers have less time than ever. He does a good job of justifying these obvious reasons with some supporting data. So, if the new realities are that harsh, how are the market leaders managing? The author describes FOUR STRATEGIES that seem to work for these market leaders in overcoming the obvious difficulties in these days of customer scarcity. The four strategies being - 1. being the best and showing it
2. the customers who can make or break you
3. making sure customers 'get it'
4. outsized ambition. To support why the market leaders have adopted these strategies, the author then labels all customers as falling into four categories and spends 4 chapters explaining how to work each of these groups 1. Searchers (eager to change and self-reliant)
2. Collaborators (eager to change and ready for help)
3. Streamliners (seeking stability and self-reliant)
4. Delegators (seeking stability and ready for help) The rest of the book consists of some case studies to reinforce the above mentioned concepts and ideas. Overall, a simple book to read and valuable information considering the source data (the top 5,000 companies in the world). The criteria that the author used to come up with this list does seem reasonable. The best part of the book is that this book was originally written before the dot com bubble burst. If the author's claims are true, the companies short-listed by using his criteria survived the burst (except a small percentage attributable to other factors)! We don't know if the author's claims are true that his list didn't change much (as the book was published after the burst even though he wrote it before the burst). But if they are true, it is valuable information for any business that plans on emerging from this gloomy economy as one of the market leaders. The ideas presented meet the common sense test, so we are following these ideas quite a bit in our new company to achieve success. The book is definitely worthwhile to look at. There are so many books in this niche (business help) that it can be overwhelming for anyone to make any sense out of this glut. But this book is really such a quick read and the concepts are so simple and small in number that I think the 2-3 hours time spent is time well spent. Good luck and I hope you get something good out of this book!
Rating: 
Summary: Tiny chunks of meat in a big pot
Review: This book did have a few interesting observations about customers, however it was tedious wading through the pages and pages of descriptions, examples and flowerly language. It could have and should have been about 3/4 shorter. Good cure for insomnia.
Rating:
Summary: Tiny chunks of meat in a big pot
Review: This book did have a few interesting observations about customers, however it was tedious wading through the pages and pages of descriptions, examples and flowerly language. It could have and should have been about 3/4 shorter. Good cure for insomnia.
Rating: 
Summary: Insightful Look at What Makes a Market Leader
Review: Who's winning (and why and how) in the battle for customers has never been more timely or important. Nor has it ever been tougher to document. Fred Wiersema expertly describes how today's customers are smarter and more demanding than ever, besieged by an unlimited choice of goods and services, and more than likely to take their business elsewhere unless their needs are met. He then fulfills this book's promise by naming today's new leaders and how they earned the title. Wiersema's research tracing 5,000 companies, and his new measurement yardsticks of sales growth and market value, further enhance his premise. His examples, including Cisco, EMC, Home Depot, NTTDoCoMo, UPS, Yahoo! and others, and how these firms go about winning and keeping customers, illustrate many of the issues confronting corporate managers today worldwide. Moreover, his definition of "stretch customers" and their importance to profitable growth is a fundamental truth representing a "heads-up" to all senior executives. Wiersema takes you down a path that leads to new perspectives on the drivers of market leadership in today's challenging global environment. He'll have you thinking differently about the essence of what makes market leaders -- and how they stay that way.
Rating:
Summary: Good book, unfortunately the market moves too fast
Review: Wiersema's book is based on a research theory that if you identify leading companies you should be able to extract lessons that should be applicable to other companies. This approach is behind works such as "Pursuit of Excellence" and "Built to Last". Unfortunately for Wiersema he conducted his research at the peak of the economic boom of the 1990's. This makes many of Wiesema's conclusions ring hollow in the face of weak customer demand, increasing competition and an uncertain future. Wiersema's earlier book on Value Disciplines contributed early on to a move to core competency. This book represents an interesting academic exercise as to what was market leading in the 90's and less so on how to address current market realities and challenges.
Rating:
Summary: Good book, unfortunately the market moves too fast
Review: Wiersema's book is based on a research theory that if you identify leading companies you should be able to extract lessons that should be applicable to other companies. This approach is behind works such as "Pursuit of Excellence" and "Built to Last". Unfortunately for Wiersema he conducted his research at the peak of the economic boom of the 1990's. This makes many of Wiesema's conclusions ring hollow in the face of weak customer demand, increasing competition and an uncertain future. Wiersema's earlier book on Value Disciplines contributed early on to a move to core competency. This book represents an interesting academic exercise as to what was market leading in the 90's and less so on how to address current market realities and challenges.
Rating:
Summary: Weirsema unravels the secrets to success for market leaders
Review: With his study of over 5,000 companies, Wiersema has identified who the market leaders really are. While some of the leaders are well known like GE, Home Depot or Wal-Mart, there are other names that are less obvious that Wiersema highlights. His analysis provides insight into how these companies achieve market leadership. I found it quite thought provoking in that I tried to think about each of the surprises and how these companies have differentiated themselves. Wiersema highlights one of the most important issues of today which is customer scarcity. As he examines cases of his own, Wiersema's analysis shows how companies attract customers by appealing to the their needs and the way they do business. His customer segmentation is quite insightful and applicable as a strategic analysis tool in almost any market situation.
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