Rating: 
Summary: Great history of what ahppened to US industry.
Review: A well-written easy read of what happens when you are trying to sell what you want to sell, and not what the market wants to buy. Using Honda and Ford as examples, the author examines what happened to US competativeness in the years after WWII. It's not about Ford and Honda - the real lession for anyone in business is you can't sell what the market doesn't want to buy. The author points this out by using the two auto companies. In the era depicted, Ford built the cars the engineers wanted to build while Honda built the cars the market wanted to buy. The results were obivious. Economic reality between the US and Japan has changed, but to look at only that is to miss the point. Chrysler went from broke to economic success by simply building what the market wanted to buy. A great lesson for anyone in business.
Rating: 
Summary: Ford earns record $Billions; Nissan bankrupt; How?
Review: Americans' love affair w/ trucks/SUVs, cheap gas, and poor Nissan product strategies are what conspired to turn the tables on Mr. Halberstam's predictions. No corporation in the world has been better positioned to profit than Ford since the book came out, though you would never know it from reading it. It just goes to show how perilous the predicting business is. Now if someone could compellingly describe what scenario would bring Ford to its knees know, that would be really a feat!
Rating:
Summary: Whoops!
Review: As always with David Halberstam, this book is a monument to relentless reporting - he must surely be the most energetic reporter of our times. It presents vivid pictures of the insides of Ford and Nissan, with an eye toward developing his main theme: that America really blew it, that the Japanese are gonna take over, that the American economy is going down the tubes. Too bad that entire theme is ridiculously wrong. The book came out in 1986, just as the American economy was gearing up to reinvent itself, as it had many times before, and as it will many times again. As a history of the car industry, the book is dandy; as another of Halberstam's attempts to explain the world, it's an exercise in hubris.
Rating:
Summary: A Car Book by a Non-Car Guy
Review: As always, David Halbestam's reporting does not disappoint. It's true that the world has turned upside down since 1986 --- but that's partly because the hubris is now on the other foot, so to speak. Ford is enjoying record profits, while Nissan suffers through Japan's continuing economic doldrums.That said, the book is often annoying and even more often comical in its display of Halberstam's ignorance of the automobile world. Just three examples --- He uses the term "sticker price" in connection with the Mustang. The government had not yet ordained stickers in 1964. He calls a rare old make the G0-Go-Mobile; it's Gogomobile, even in its topless version. He tells us the cost of Kaiser's engine assembly line. Kaiser never built any engines; it bought them from Continental. Still, a remarkable history that reads like a novel. Non-auto buffs won't even notice the gaffes.
Rating:
Summary: Completely out of date
Review: Even though the book is very well researched, it is utterly out of date. It was written when many people though that all the Japanese made in industry was correct and every American manager was a bozo. Well, now it is reckoning time for the Japanese. Today, Ford Motor is a very successful company and Nissan Motors is in deep trouble. If the book had been written about GM and Toyota maybe it might still be interesting, but as it stands, it is only history.
Rating: 
Summary: Still relevant history
Review: I read a borrowed copy of this book over a decade ago and it has proven memorable and useful. Memorable because 12 years after reading it, I still vividly recall many episodes: for example, we read of the American engineer and his wife who took Japanese citizenship during WWII because all their friends were Japanese, but still sent their sons back to the US; Halberstam writes of the president of Nissan's US branch (Datsun) who incredibly had enough strength of character to rename Datsun's new sportscar the Z80 (in North America) from the FairLady (in Japan) against the CEO's wishes; Ford's dismal accounting practices of the early 20th century when all invoices were put in a pile and weighed (!) to estimate how much cash was required in the checking account; and most rewarding of all, the story of Professor Deming, the American inventor of modern quality control, arrogantly overlooked in his homeland and treated as an oracle of wisdom in industrial Japan. I also found the Reckoning useful, because for the fifteen years I've lived in Japan I've relied and built upon the insights it gave me. David Halberstam presents an accurate evaluation of how Japanese business often works, especially manufacturing businesses. Halberstam doesn't advocate following Japanese practices, he merely presents them and evaluates their success. Sometimes these practices can be applied, and sometimes they can't. Japanese office practices work well in Japan because they rely on local customs. For example, the reason Deming found a voice in Japan is that a Tokyo University professor took notice of his work and called several old students who were now executives in Japan's car industry. They invited Deming and listened to his lectures. It's a characteristic of Japanese society that teachers retain some authority over their students for their entire lives, not only for the year they spend teaching them. This would not have worked in the West. However, once the value of Deming's work was obvious American car companies studied and implemented them, even if late. The lesson is that while Deming's methods can work as well for U.S. car makers as for Japanese, the politics of getting them accepted depend entirely on local conditions. Japanese car men were open, and sincerely enthusiastic, of listening to their old professor's ideas, while American car men needed failure to humble them enough to change their ways.
Rating:
Summary: Required reading - DON'T MISS IT
Review: I work in the automotive industry and I find Halberstam's work to be absolute required reading. The book chronicles the history of the Ford Motor Company and the Nissan Motor Company, comparing and contrasting their vastly different methods for reaching the same goals. In his typical style, Halberstam writes this history like a novel, spinning fascinating stories about Ford Motor Company's infamous union-busting "Service Department" and the effects of American occupation in Japan follwing World War II. Some reviewers have negatively commented on Halberstam's implication that Ford was near death in 1986, but he was right on the money. We have the benefit of 20/20 hindsight and know that Ford is once again successful and Nissan was very near complete failure. But, if Ford had not succeeded with the Taurus (which at the time of publication was an unnamed concept) there is a good possiblity the lights in Dearborn may have been turned out forever. An outstanding chronicle of American and Japanese business in the dark days.
Rating:
Summary: Right...then wrong...now right again (sort of)
Review: I'll start off with the caveat that I believe David Halberstam is America's finest living writer. "The Reckoning" ranks in the middle-tier of Halberstam's body of work, only because it hasn't aged as well as a classic like "The Best and the Brightest." Halberstam's 'big concept' here is as follows: Beginning of car industry: Ford (and U.S.) - Good! Nissan (and Japan) - Flat on their backs or making scooters, lawnmowers, surviving WWII, etc.
----- In the 50s and 60s: Ford / US - Good! (but overconfident, cocky, arrogant) Nissan (then Datsun) / Japan - Bad (making cars on equivalence with cheap transitor radios)
----- By mid-80s (the book was published in 86): Ford (as proxy for US economic model) - Bad! (Hubris brings great fall, etc.) Nissan (as proxy for Japanese economic model) - Good! (Height of Japanese bubble economy and 'The Japan that Can Say No')
----- By mid-90s (Book starts to look very dated): Ford - Ascendant! (tenures of Red Poling, Alex Trotman put Ford back on top) Nissan - Collapsed! (popping of Japanese bubble economy; Nissan loses touch with consumers, bleeds red ink)
----- 2002 (Book regains its relevancy): Ford (as proxy for US) - Punch-drunk fighter stumbling around taking an eight-count after brain-dead Jacque Nasser era Nissan (as proxy for Japan) - Firing on all cylinders worldwide thanks to amazing leadership of Carlos Ghosn
----- It is worth noting that contrary to Halberstam's premise, Nissan is succeeding *despite* the Japanese model, not because of it. [Ghosn's real success has been his attack against long-held Japanese core principles such as guaranteed lifetime employment.] What would be great would be a re-release of 'The Reckoning' with about a 75- to 100-page update by Halberstam bringing the events of the last 16 years into focus vis-a-vis the original premise of his 1986 publication.
Rating:
Summary: Right...then wrong...now right again (sort of)
Review: I'll start off with the caveat that I believe David Halberstam is America's finest living writer. "The Reckoning" ranks in the middle-tier of Halberstam's body of work, only because it hasn't aged as well as a classic like "The Best and the Brightest." Halberstam's 'big concept' here is as follows: Beginning of car industry: Ford (and U.S.) - Good! Nissan (and Japan) - Flat on their backs or making scooters, lawnmowers, surviving WWII, etc.
----- In the 50s and 60s: Ford / US - Good! (but overconfident, cocky, arrogant) Nissan (then Datsun) / Japan - Bad (making cars on equivalence with cheap transitor radios)
----- By mid-80s (the book was published in 86): Ford (as proxy for US economic model) - Bad! (Hubris brings great fall, etc.) Nissan (as proxy for Japanese economic model) - Good! (Height of Japanese bubble economy and 'The Japan that Can Say No')
----- By mid-90s (Book starts to look very dated): Ford - Ascendant! (tenures of Red Poling, Alex Trotman put Ford back on top) Nissan - Collapsed! (popping of Japanese bubble economy; Nissan loses touch with consumers, bleeds red ink)
----- 2002 (Book regains its relevancy): Ford (as proxy for US) - Punch-drunk fighter stumbling around taking an eight-count after brain-dead Jacque Nasser era Nissan (as proxy for Japan) - Firing on all cylinders worldwide thanks to amazing leadership of Carlos Ghosn
----- It is worth noting that contrary to Halberstam's premise, Nissan is succeeding *despite* the Japanese model, not because of it. [Ghosn's real success has been his attack against long-held Japanese core principles such as guaranteed lifetime employment.] What would be great would be a re-release of 'The Reckoning' with about a 75- to 100-page update by Halberstam bringing the events of the last 16 years into focus vis-a-vis the original premise of his 1986 publication.
Rating:
Summary: International Insight on Industry
Review: More than just a look at Ford v. Nissan, "The Reckoning" gives some perspective on the fundamental differences between how the US and Japan approached industries vital to the economic health of their respective nations. A solid lesson in how arrogance and complacency can lead to mediocrity, opening the door for new industry champions.
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