Rating: 
Summary: Great Book
Review: This is outstanding and complex book giving the reader an inside look at what keeps a dynasty together for over 100 years. What this book also accomplished was how the paper has gone from being the best source of news in the world to just another newspaper trying to push its own distorted views of the world. Eventhough this book is 870 pages long, it is so well written that I wanted it to go on. Thank you Ms. Tifft and Mr. Jones.
Rating: 
Summary: Beside the Times
Review: This massive chronicle of the Ochs-Sulzbergers and their stewardship of the New York Times gets off to a fascinating start, dramatizing Adolph Ochs' purchase of the then nothing New-York Times and detailing his wildly successful efforts to build a paper of note.But once Ochs vanishes from the narrative, bequeathing the editorship to son-in-law Arthur Sulzberger, the book slowly loses steam. Focus shifts from the newsroom to the myriad Ochs-Sulzberger relatives and their beside-the-Times activities, in response to which a reader can only offer a heartfelt shrug. In defense of The Trust it has been pointed out that the authors set out to write about the family rather than the paper, but apparently there's little of inherent interest in the Ochs-Sulzbergers outside the Times. Down the backstretch, the authors seem as bored as the reader, dutifully recounting the gossipy infighting among far-flung cousins. The Trust, excellent as much of it is, comes to seem unfortunately conceived -- the newsroom coverage is exemplary, but the beside the Times gossip grows quickly tiresome.
Rating: 
Summary: A thorough and revealing portrait of a eminent family
Review: Tifft and Jones have written a well researched and interesting piece on one of America's most powerful, yet low-key, families, the Sulzbergers. The book is very objective, presents much of the family's quotations and answers without unecessary comment, and is historically significant. Although the family cooperated, Tifft and Jones do not have an awe or devotion to any particular slant or image. The power of the Times rests in its historical and present ethics and standards, and the guidance of a family that continues to regard it very much as sacred. A highly recommended book for anyone wishing to learn about this remarkable family!
Rating:
Summary: The Kennedys of Journalism
Review: Tifft and Jones rip the gown off the old Gray Lady to reveal the hidden secrets of the family that made the New York Times the respected powerhouse it is today. The story of the Ochs/Sulzburger clan appeals on two levels. First, it is the story of the making of the newspaper, the ethical and financial decisions required to make the Times both reputable and profitable. And second, it is a good old scandal story, filled with affairs and family altercations, and Times Square palace intrigues. While the book remains superficial about the journalism, it delves deeply into the characters, who are of course the most fun part of the tale.
Rating:
Summary: A Great Read
Review: Whether you come from the perspective of a historian, biographer, student of journalism or are just into the whys and wherefores of what makes certain businesses special, this book offers an immersion into all of these aspects of a very influential part of our American culture. Remarkably human pictures are painted of people who from a distance might be considered far too one dimensional to do them justice. We are given the chance to place one foot in their door and see what this great paper is all about.
| 
