Rating: 
Summary: curiously uninformative and flacid
Review: Other than some family lore, there isn't much new in this book to anyone familar with the history and culture of the New York Times, and what's new isn't especially interesting. It values density over insight. It's remarkably devoid of journalistic analysis. It is weak on business analysis. As biography, it's a snooze. As journalism, it's a thumb-sucker, like one of those overwrought stories they run on the day after Labor Day, when there's nothing better in the hopper and lots of space to fill. I could put it down, and did.
Rating: 
Summary: Audio Book left out many important points
Review: The Audio book left out many important points made in the acutal book. It focused on the personal side of the Ochs/Sulzberger family, rather than some of the important issues impacting the paper. Points left out of the audio book: the paper/family ducking Jewish issues, the Times protesting the Frank lynching, covering the Dreyfus case belatedly, opposing Louis Brandeis's appointment to the Supreme Court, the depressions Ochs suffered from, not promoting several Jews to important editorial positions, relegating the Holecaust to back pages, their coverage of Bay of Pigs, and refusal to recall David Halberstam from Vietnam in the face of JFK pressure. The audio book's coverage of the Pentagon Papers incident is poor and minimal. The audio book mentions the taming of unions, but never attributes it to automated technology. Yet the audio book is able to take the time to detail Arthur Hays Sulzberger's womanizing. The audio book is like a Cliff Notes version of the book...unfortunately leaving out many of the important points.
Rating: 
Summary: Shame on Alex Jones and Susan Tifft
Review: The only positive comment one can make about this sorely disappointing excavation of the Sulzbergers and their newspaper is that it's written in fluid, clear prose. That's it! This is quite surprising given the credentials of these two supposedly fine journalists; they did a wonderful job excavating another newspaper dynasty -- the Binghams. But this time, little insight is offered; instead, the reader is loaded down with gratuitious gossip. Historic and psychological contexts are shabbily rendered. One can't help but wonder if Mr. Jones, who comes from a newspaper dynasty himself, albeit of a much smaller scale, was not dealing -- negatively dealing -- with his own issues in this book. The Sulzbergers, particularly, Arthur jr, a brilliant, progressive, and humane publisher, and deserve better.
Rating: 
Summary: Great book about the family
Review: THE TRUST is an enjoyable piece of writing, from beginning to end. It would be difficult to soldier through its several hundred pages if Tift and Jones were poor. The only aspect I found disappointing is that the book is more about the family than the paper. Of course, the book is billed as a history of the family. However, I felt it focused almost obsessively on the political in-fighting and other family crises that beset the Ochs-Sulzberger clan. That aside, THE TRUST is still the best portrait of the New York Times available today.
Rating:
Summary: Great book about the family
Review: THE TRUST is an enjoyable piece of writing, from beginning to end. It would be difficult to soldier through its several hundred pages if Tift and Jones were poor. The only aspect I found disappointing is that the book is more about the family than the paper. Of course, the book is billed as a history of the family. However, I felt it focused almost obsessively on the political in-fighting and other family crises that beset the Ochs-Sulzberger clan. That aside, THE TRUST is still the best portrait of the New York Times available today.
Rating: 
Summary: The Times They Are A'Changing
Review: This brilliant analysis of members of several generations of the Ochs and Sulzberger families gives not one but several human faces to one of America's most influential cultural dynasties. Many of us who have the New York Times delivered to our doorstep each day may perhaps view it primarily (if not solely) as an invaluable source of information and commentary. It is certainly that. However, in The Trust, Tifft & Jones enable us to understand the multi-generational human infrastructure which -- over several decades -- has guided the evolution of a struggling newspaper to its current influence which includes but is by no means limited to journalism. The Trust bears at least some resemblance to a novel: There are so many colorful characters, so many plots and sub-plots, so many insights into the texture and nuances of America society. If Tolstoy had written a history of this unique dynasty, the result would probably be similar to what Tifft & Jones have produced. In my opinion, it would be difficult (if not impossible) to understand the American 20th Century without understanding the role played by the New York Times. The Trust is a brilliant achievement in terms of its historical content; remarkably, it is also compelling in terms of the narrative within which that content is brought to life.
Rating:
Summary: A Great Read
Review: This exhaustively researched and really gripping book tells the story of Sulzberger/Ochs family and their relationship to the New York Times. As the family behind the Times, they were players on the stage of American history for most of the twentieth century. The family itself and the characters in it are fascinating-- the subjects range from Iphegene Ochs frustration that she as a woman would never be considered the heir to the throne, to the way that Adolph Ochs wheeled and dealed his way into building the NYT, to the hard family choices behind the publication of the Pentagon papers, to modern attempts from within the company to break the family power. It's a wonderful glimpse at one of the most powerful families of our time. It's worth noting that this book is not a business case history and that the reader will not find an explicit overview of any of the strategies that made the Times what it is.
Rating:
Summary: Thoroughly entertaining family biography
Review: This exhaustively researched and really gripping book tells the story of Sulzberger/Ochs family and their relationship to the New York Times. As the family behind the Times, they were players on the stage of American history for most of the twentieth century. The family itself and the characters in it are fascinating-- the subjects range from Iphegene Ochs frustration that she as a woman would never be considered the heir to the throne, to the way that Adolph Ochs wheeled and dealed his way into building the NYT, to the hard family choices behind the publication of the Pentagon papers, to modern attempts from within the company to break the family power. It's a wonderful glimpse at one of the most powerful families of our time. It's worth noting that this book is not a business case history and that the reader will not find an explicit overview of any of the strategies that made the Times what it is.
Rating:
Summary: Grand and compulsively readable
Review: This is a monumental work of multiple biography and institutional history. It is cumpulsively readable, like a good novel. This book became my trusted companion during many relaxing evening hours and solitary restaurant meals. It is also admirably crafted. As in their previous book The Patriarch (about the Bingham family of the Louisville Courier-Journal), Tifft and Jones write beautifully and with great skill for handling detail and narrative. They also have the ability to balance candor and fairness, steering a sober, high-minded course between warts-and-all skepticism and obsequious hagiography. As a reader you sense you are getting a careful portrait of each major character's personality, strengths, foibles, fond traits, and character flaws, while never getting the feeling the authors are doing either a flack job or a hatchet job. That's not to say certain characters don't come off better than others. For example, the authors seem consistently sympathetic toward the modestly talented, often hapless but usually wise "Punch" Sulzberger, the dominant figure at the Times from the mid 60s through the mid 90s, while casting his wife Carol as a shallow, cold-hearted Nancy Reagan type. But the book rings of truth and authority, and so one generally trusts the authors' assessments. While this book overwhelmingly is concerned with people, not events, it provides a valuable account of the internal debates over whether and how to publish the Pentagon Papers. It also illustrates the paper's vigorous post-war anti-communism, its cozy relationship with the Eisenhower administration, its internal battles over editorial voice during the political and cultural upheavals of the 1970s, and its generational differences over homosexuality (contrasting Punch's bigotry with his son and successor Arthur Jr.'s determination to make the Times a progressive place for gays to work). Two consistent threads run throughout the book: the Sulzbergers' ambivalence over their Jewish heritage, and their determination to place journalistic excellence and family control of the paper over the business strategems and high profits necessary to please Wall Street. This book will be of great interest to journalism junkies. But it also commends itself to all lovers of serious biography.
Rating:
Summary: Captivating
Review: This is a very interesting and captivating book dealing with the family that owns the New York times one of the World's most important newspapers. It starts with the emigration to America from Europe by the founder's father before the civil war it trails the emigration from Tennessee to New York by the founder in search of better oportunities after starting a paper in Chattanooga. It is also a story about family-Competition,jelousy,marrying up and down social classes,love and the lack thereof,succesion batles and other sundry conflicts. It is also a story that details the real people behind the masthead and the behind the scenes stories of the great events of the 20th Century. Personal details about such giants as Baruch,Pershing,Eastman,Pullitzer,Josephine Baker,Lindbergh to mention but a few are also present. Reading through the book especially in the early days there was the ever present scourge of antisemitism hanging hauntingly like the sword of damocles. This invariably led to some extent of self censorship and hesitancy in coverage of some important events like the holocaust. The authors have painstakingly done a lot of research and have published a very good book.
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