Rating: 
Summary: Questionnable book
Review: This book, conveniently adding the word "Internet" to a title of a previous book has some hideous mistakes in it. First, the site DRKoop.com is represented as JRKoop.com - how can the authors and editors miss that? Plus, the site FogDog.com is another - listed as FrogDog.com. For a book to boldly label itself as an Internet survival guide of sorts, you'd hope they could demonstrate some better knowledge of the net. This book also makes some pretty bold statements that would be better placed on a discussion forum somewhere - they are sure to be questionned and disputed. If you are looking for a good branding book, read Al Rie's book from 1980 - Positioning: The Battle for Your Mind.
Rating: 
Summary: Can I give it no stars?
Review: This is by far one of the most overly simplistic, poorly written books I have read recently. Anyone with experience in branding will see it for what is is: * "stating the obvious" * inaccurate * contradictory It should be banned from all libraries at top-tier business schools. Hopefully it won't taint the good previous work of Ries and Trout.
Rating: 
Summary: Not the Usual Mumbo Jumbo
Review: This is one of those books that concisely gathers the obvious and presents the information in a readable, easy to understand fashion. The basic premise of the book is "What works on the Internet?" A seemingly obvious question for any entrepreneur venturing into the online business, but surprisingly very few seem to answer correctly, indeed even investigate before implementing their strategy. The authors take the answers to this question and break it down into the "11 Immutable Laws". The obviousness of their conclusions establishes these laws as defacto truth leaving little doubt about their validity. Ecommerce businesses should ignore these laws only at their own peril. The book is an easy read, almost too casual style, but this promotes the idea behind the concept that this is a working manual to be used as a tool to measure the validity of your online strategy. One gets the feeling that the authors are sitting in the room with you having a casual conversation about your business. This underscores the validity of their findings in that they do not attempt to hide behind the usual sales and marketing mumbo jumbo and prefer to speak in a frank, honest manner.
Rating:
Summary: is it immutable?
Review: Through the whole process of reading this book, I just wondered that '11 immutable laws of internet branding' are truly based on thorough research of Internet marketing by authors. Their immutables cannot be immutables at this point, and moreover, their context are just reiteration of their last book, '22 immutable laws of marketing', with slight change of several themes based on Internet commerce. Also, I found writers' expertise are really too meager to write a book about e-commerce. Totally, this book is based on half-baked research with authors' soft-touch on e-commerce.
Rating:
Summary: expected a lot more
Review: Unlike the masterful "22 immutable laws" this work is piecemeal and IMO somewhat contrived. It is by no means a must-read or necessary volume and moreover if you need a lesson in internet-related markets and marketing, there are much much better works. There are also worse books, hence 2 stars.
Rating:
Summary: Interesting
Review: While I might not agree with every word in the book, I find it to be just as illuminating as the 21 immutable laws of marketing. There are exceptions, but they are very rare. And as they say in this book "the 11 laws are are mostly true" isn't as catchy a title. I'd recommend this for anyone that has a brand to manage and/or move to the Internet. I know I'm giving it to our marketing guy.
Rating:
Summary: 1 Immutable Law Only
Review: While the title promises 11 immutable laws, there was in reality only one law. The other 10 laws were simple mutations of that one law. If you are in a rush, you need only read the first part of the book. You would not have missed much. The authors are obviously trying to cash in on their brand name "The ? Immutable Laws Of ...". When Al Ries and Jack Trout first wrote the book "The 22 Immutable Laws of Marketing", I thought that the book was very well written. I bought this book thinking that it would be the name. Alas, it is not to be so. Still, the authors have explained the difference between a good Internet brand versus a bad one. The Internet is an Interactive Medium. As such, the marketer must realise the interactivity of the medium and how it affects branding. The lessons learnt have been quite interesting. However, I still felt cheated as I felt that I have paid for 11 laws but I have only learnt one.
Rating:
Summary: The best book to understand the brands on internet
Review: With this book you can understand how the brands works on internet. It will give a new perspective of internet.
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