Don't Take Our Word for It!

Rating:
Summary: Good content. Poor recording.
Review: This book addresses (rightfully) perhaps the most effective means of marketing possible - word of mouth. While certainly not exhaustive there are ideas here that can be applied in every business though it does have a slight bent toward political advertising. If you are a reader, get the book NOT the tape. Besides being abridged, the tape is the worst recording of any tape I have. (and I own over 900 audiocassettes) Perhaps my recording was a fluke but I would have rated this higher were it not for the poor recording quality that made it so difficult to listen to.

Rating:
Summary: Good content. Poor recording.
Review: This book addresses (rightfully) perhaps the most effective means of marketing possible - word of mouth. While certainly not exhaustive there are ideas here that can be applied in every business though it does have a slight bent toward political advertising. If you are a reader, get the book NOT the tape. Besides being abridged, the tape is the worst recording of any tape I have. (and I own over 900 audiocassettes) Perhaps my recording was a fluke but I would have rated this higher were it not for the poor recording quality that made it so difficult to listen to.