Rating: 
Summary: Excellent
Review: Excellent book! I heard about this on VaultReports.com when I was researching careers in the Internet industry.
Rating:
Summary: Excellent
Review: A very comprehensive review of customer relationships and how the information age is changing the ways customers interact with companies. Although a few of the cases didn't represent true ecommerce stories, most cases provided enough detail to provide a compelling story to ecommerce leaders trying to sell and show the value that ecommerce relationships can have on comparative advantage.
Rating:
Summary: One of Books which E-Commerce Pratitioner Should Read
Review: I'm preparing website about internet business in Korea. This book points out eight CSFs for online world with good cases. It is one of books on internet business which I want to recommend someone to translate into Korean!
Rating:
Summary: Definitely the Bomb of E-Commerce Books !
Review: This book was recommended to me, and next time I talk to the person who offered the recommendation I will have to thank him for sleepless nights. Nothing else that I have ever read about the web and electronic commerce has put so much valuable knowledge at the top of my mind. This book - especially the appropriate depth of the case studies - will challenge the reader to hold e-commerce up to a standard higher than that which currently exists in most e-commerce initiatives. It lays out all the critical success factors for success. Definitely a critical read for -your- success.
Rating:
Summary: Very useful, informative and practical
Review: I found this book very well organized and very useful. I came out of each and every chapter with ideas that I could implement right away. I liked how she separated the technical issues from the marketing issues, since I'm not involved in the technical development of my business. I recommend this to anyone already on or just starting on the web!
Rating: 
Summary: A prime candidate for Cliff Notes
Review: Contains some interesting points but nothing earth-shattering. A boring read, with case studies filtered through the author's gimmicks - "8 Key Success Factors", "Five Essential...", "Patty's Rx" and so forth. I'm glad I borrowed it from the library.
Rating:
Summary: A Book worth buying
Review: Customers.com is a great book. I am a Internet marketing consultant. My business is making my clients money by advertising on the web. This book helped me discover a few new tricks. If you need help go to my website www.global-netmagic.com/itech...
Rating: 
Summary: A good place to start.
Review: I've been reading Customers.Com as part of a class requirement at Georgia Tech. It starts out a little hokey (did you know that you can buy computers and books over the Internet?!), but gradually picks up speed when Ms. Seybold gets into her step-by-step processes for deploying corporate E-commerce initiatives. As the title implies, most of her focus is on locking in the customer through direct web marketing - a good strategy considering the recent trends to pare down the supply chain. However, she doesn't really get into the risks, costs, expected ROI...all of the stuff that senior managers need to make significant investment decisions. From what I've studied, E-commerce initiatives are expensive, and not every industry or market has the luxury of dropping everything and implementing a direct web model. Still, Customers.Com is a good place to start if you're trying to get a handle on what to do with your particular business's future on the Internet. I would consider it a basic primer in web marketing - not a guide to raking in millions.
Rating:
Summary: Good survey of electronic commerce strategies
Review: Ms. Seybold has produced an excellent review of the elements of a complete electronic business strategy. I was able to find several interesting ideas that I hope to implement in my own business. The strength of the book rests in its ability to present many diverse topics in a well organized manner and in a style that is easy to digest. However, these strengths also give rise to an, at times, rather superficial explanation of complex ideas. My Rx for Customer.Com is to concentrate on fewer topics and then cover those topics in much greater depth. Finally, the constant invention or use of new words to describe ideas that are really only slight permutations of older ideas demonstrates a lack of historical perspective.
Rating:
Summary: A good beginner's book on e-commerce!
Review: This is a good beginner's book on e-commerce. Ms. Seybold showed eight steps to build a success e-business by developing strategies around customers. That is, a success e-business is the company who takes care of their customers. The book essentially reiterates the importance of understanding your customer's needs and finds ways to develop their satisfactory experiences. This book adds very little to what you already know from -- consumer behavior 101 and marketing 101. If you are more interested in e-commerce strategies, especially from consumer behavior perspective, books such as Wayland and Cole's "customer connections" and Pine and Gilmore's "the experience economy" could provide more refreshing thoughts and help you build strategic mind. If you are interested in knowing current internet strategies, books such as Negroponte's "being digital" and Shapiro and Varian's "information rules" are far more strategic than Customer.Com.
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