Rating: 
Summary: Essential reading for any e-man
Review: The book focusses attention on the customer and leads to the organisation, processes and technology that will serve as a lens for the company's view of the customer. The case studies are extremely well constructed and address both marketeers and technologists alike equally competently. Unique complete offering.
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Summary: Extremely useful to understand the e-business deployment
Review: I have read this book twice, from beginning to end. Invaluable to understand e-business deployment in various industries. Must read NOW or wait until another edition comes to include more updated information. Also excellent for universities and schools about cases studies on ecommerce.
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Summary: A Good First Book Covering the Principles of E-Commerce
Review: You should read this book now, because it will soon become dated as best practices move forward. I am glad to see that the author will be offering a new book in 2001. The book is rightly focused on how to make the Internet an enabler for customers, rather than just another marketing channel. As the recent slowdown of growth on the Web has shown, people are not going to spend their lives on the Internet. They are going to use it when it is more convenient. How many times have you started to use an Internet site to book a reservation, or whatever, and soon found yourself on the telephone instead because that was faster and more convenient? You should be sure to order the free materials that are offered in the book. They explain in much more detail how to implement the key ideas in the book, and are more helpful than the book itself if you are a medium to larger size company. The book has three main weaknesses: You will probably not like the writing style and the fact that the book is primarily aimed at people who are unsophisticated about the Internet; the best practice cases are already becoming dated (but she provides on-going restatements on her Web site, be sure to check them out); and there is not enough information about how to decide what benefits to provide for your customers on the Internet. Although these are serious flaws, they are not fatal and this book is very helpful for what it does cover: basic marketing principles as applied to Internet commerce. Her experience makes this book both accurate and relevant. For example, you can read the whole Direct from Dell by Michael Dell and not draw out the key points for your business. Read Customers.com and Direct from Dell and you will get a lot more insight into how to be successful. In terms of what future customer needs will be, you should also read Peter Drucker's Management Challenges for the 21st Century, and the Innovator's Dilemma for understanding why your company will probably be slow to add e-commerce. You will probably run into disbelief, tradition, miscommunication, procrastination, and many other hurdles along the way, so be sure to hone your organizational change skills, as well.
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Summary: Tell us your thoughts for the NEXT book!
Review: Whether you liked Customers.com or disliked it, we want to HEAR FROM YOU. The next book is underway and we want to know what readers want! Check out the Customers.com website and share your thoughts and ideas for the upcoming book with everyone. You'll find more information about the book and the Patricia Seybold Group plus a budding discussion forum where you can post your ideas on the case studies, learn how others are dealing with internet issues you're grappling with, and get responses direct from Patty herself! Thank you and we hope to see you there.
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Summary: Too basic.
Review: This book has inspiring case studies about companies marketing over the internet, but the rules and practices described are too general. All her instructions are common sense practices learned in college marketing classes. You could substitute the word "e-commerce" throughout the book with many other marketing channels and the advice wouldn't be much different.Also--the writing style is distracting. There are too many exclamation points and question marks on each page. It creates a false set of excitement for trite points. Disappointing.
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Summary: You HAVE to read this book!
Review: Give a copy to your nieghbor, your customers, your boss and your parents. If your company doesn't learn the valuable lessons in this book, they will not succeed in the years to come. This book tends to focus on large organizations. But even small companies will benefit from reading this book and probably more so because of their ability to adapt and change quickly.
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Summary: Valuable information
Review: Easy to read, full of valuable practical information, this book is a must-have for any manager interested in bringing his company online.
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Summary: Spot on!
Review: New technology and can be pretty intimidating to new and established businesses around the world. Patricia brings us past this intimidation. The book gets you excited about how new technology will help you to continue to grow your business. It's an easy read with great examples of how to use technology to stay focused on the customer - which is why you are in business in the first place!
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Summary: Essential reading for the future internet entrepreneur
Review: Now that I have read the book from Patricia Seybold I much better understand the internet marketing. This book helped me and will help others to get a deep insight of what it is all about and what makes the difference between a company with success and the others... Great, essential internet reading...
Rating:
Summary: Excellent
Review: This is a very good book. It gives you pointers from a business and technical perspective of what companies are doing to reach that all important customer, but also to retained them. The case studies that Customer.com provides is helpful and easy to understand. I highly recommend this book to anyone who wants an understanding of reaching customers through the web.
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