Rating: Summary: Speed is God, Time is devil but the truth is always customer Review: This book will guide you on what you focus when you start e-business and how to get the goal through internet. She empathizes on customers who have the bargain power to give us success. I recommmed you should read this book from the starting point of e-commerce, if you are running the business, also you should read it. It may guide you how to serve your customers.
Rating: Summary: Not touching upon the "real" topics of eCommerce Review: This books is, however well written, not touching upon the real issues of eCommerce. It's a strategy book. Fine. But how about putting the strategies into patterns so that the user can see the "type" of approach to take for this and that type of business. The second real drawback with the book is that such things as what to do with returns, how to handle the payment process, what CRM-functionality that really put the depicted businesses over the top is¨n't covered. All in all you get the sense that she's written the book to make a fast buck, and judging by the ranking of this book she certainly is cleaing house.
Rating: Summary: Great insight of e-commerce, What is happening and comming? Review: I consider the book a great source of information, and ideas about e-commerce for people interested in it.
Rating: Summary: excellent read for getting started Review: This book is full of ideas and interesting anecdotes about how many companies are using the internet. The book is an easy read and can be completed in a long weekend. My only reservation in suggesting this book to a colleague is that it is very sparse in terms of analyzing the costs and financial beneftis of the programs that the author illustrates.
Rating: Summary: Worthless Book With No Real Insight Into E-Commerce Review: Unless you are a complete newcomer to the internet and e-commerce this book won't provide you with any useful knowledge. The whole book is just a list of obvious stratagies that could be summarized effectively in just a page or two. Here is an example of the books best advice: "Focus on the end customer for your products and services", and "foster customer loyalty, the key to profitability in e-commerce." This is basic business folks. Most of the book as nothing to do with e-commerce. The only reasons this book is popular is that it ends in ".COM" and appeals to the Get-Rich-Quick audience.
Rating: Summary: verbose and meandering Review: The book is verbose and meandering. With a great deal of pruning it might actually have something to say but reading it is not much fun.
Rating: Summary: A MUST Buy for Internet Analyst & Practitioner Review: I am a high tech analyst for a private equity fund and is currently involving in setting up or incubating a pan Asia regional portal to be launched in 1H2000. While I am working 20 hours a day to setup the new portal, I find that what I have learnt from this book (I first read this book in March) is so practical and useful that I would say this book has saved me lots of time in planning and helped me in many occasion to avoid making mistakes. So I decided to sleep one hour less everyday for a week to read this book again. Being an analyst who (presumably) know what are essential in making a business sucessful, I need additional guidance on what are essential to make an Internet business successful - Customers.com gives you a lot of answers to this and is a must and a very good introductory book for any Internet analysts or practitioners in my opinion. For whose who want be an Internet analyst and who want to know my recommendation on what other 'Must Read' books relating to the Internet industry, please feel free to email to me with subject line "Amazon Internet Reader" (coz I programmed my Outlook Express to filter email into different mail directory, those who don't observe the subject line rule will not be replied)
Rating: Summary: Excellent book! Review: This book provides the reader with a wide horizon as it lays the famework of a global e-commerce marketplace with its enormous worldwide potential as e-commerce is still in its infancy. With the globalization of e-commerce a whole new world of legal structures is open for entrepreneurs and corporations of all sizes to utilize the best tax structures. One essential book that I highly recommend for virtually all e-commerce companies to have the proper corporate setup to begin with and to receive plenty of information on it, is Dietmar Scherf's classic "Offshore Corporations: How to Use Offshore Corporation" very applicable for national and global e-commerce entities,--this book is also available at Amazon.com
Rating: Summary: More like DUH.COM Review: A collection of stories that would be interesting in Marketing 101 but not what one would expect from someone who is touted as one of the most influential persons in the IT industry. Granted, if you know next to nothing about E-Commerce then the book is an entertaining introduction and it will get you through most of a coast-coast flight. However, if you are looking for piercing insights this book isn't going to challenge or enlighten.
Rating: Summary: Soon to become an ecommerce classic Review: Patricia Seybold has written an easy to read, practical guide to surviving in the Internet age. Her title is perfect -- in the Internet Age, the customer is king. I recommend this book to every individual that is involved with or interested in ecommerce. In addition, I recommend the book "Survival of the Smartest" as a follow-up book for high tech business managers and executives who are responsible for executing strategy in this rapidly evolving customer-driven economy.
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