Rating: 
Summary: Not worth reading
Review: Boring, obvious and shamelessly self-serving, this book rates on the list of L.Ron Hubbard and Tony Robbins. Patty Seybold adds no value to a meaningful discussion of Internet strategy. If you are involved in making decisions concerning Internet technology for your business, you will find yourself saying "Yeah, so? " repeatedly as you read this book. The only people who should bother picking up this turgid read are individuals who enjoy being pandered to and like poor analogies.
Rating: 
Summary: Excellent!
Review: e-business the right way. Read this book and you'll much more about the strange and unpredictable force the drive the net.
Rating:
Summary: Too light, too thin
Review: This book is too thin and fluffy. I managed to get through a few chapters, skipped to the middle, and then gave up. It contains the same standard stories I hear about every day. If it wrapped up uncommon stories, even if they were common sense, it would have some value. Boil it down to a checklist for your operating officer and webmaster, and you'd have it all.
Rating:
Summary: The title Customers.com is highly appropriate!
Review: This book was recommended reading by a director of my company and I must say that Customers.com is appropriately titled especially for Internet's "customer-centricism." The case studies selected gave a good understanding of how they capitalised on the Internet technology and win. On the other hand, I must also say that I'm somewhat skeptical of implementing the lessons shared in business firms that are well entrenched in being product centric. Many organisations are rift with company politics and traditional business practices that will perceive customer centricism a threat to their business or status quo. In other words, customer centric may be too idealistic.
Rating:
Summary: Sure it's light... but it's worth a quick read!
Review: Okay, so this isn't the Deepest book I've read on the topic... but it is well organized, well written and worth a quick skim. Maybe two train rides and you're done. Take what you like and learn a little.I've read a lot of books on this topic and, honestly, I actually learned a little from this one.
Rating:
Summary: Dry and Bored!!!
Review: Most of the stuff contain in this book is common sense. I also find it difficult to read through the entire book. It is very boring!!!.
Rating: 
Summary: Very, very basic
Review: This book is good if you are dealing with an old school CEO, but not, frankly, going to much for you if you already know the way ahead. The author is a good advocate, and her web site and the knowledge pool of her company is great, but this book is best suited to be given to the "stick in the mud executive" who is still living in 1985.
Rating: 
Summary: Sad that this book had to be written...
Review: One customer hit the nail on the head when he said the book was filled with common sense. He meant it as a compliment...I think otherwise. This book has been given far more credit that it deserves. Anyone who has been working on the Web - particularly in ecommerce - longer than six months will find this book boring and obvious. The case studies are interesting, but hardly compelling, and nothing you can't find in Industry Standard or Business 2.0. Quick free lesson - think of how you like to be treated, and treat your customer 10 times better than that.
Rating:
Summary: Patty's Rx - This is a life saving Drug !
Review: One of the most well written and informative books that one should read if one is serious about doing Business with the Customer- In order to survive and prosper in Business. The Author provides a very good framework, follows it throught the book and uses appropriate and well documented case studies to illustrate her ideas. This books not only brings out the best Business Practices of the companies studied,summary of technologies adopted, but also provides recommendations for improvement. Highly recommended.
Rating:
Summary: STRONG BUY
Review: Recommendation: STRONG BUY Further to my last comment on this book on 17 Sept, I am writing here again to reiterate my Strong Buy recommendation (for those who want to or is currently working on medium (US$100,000) to large (>US$20 million) Internet project). Firstly, I apologize for my late reply to many people who have read my comment and who asked me for the "MUST READ" book list but I am really extremely busy that I don't have time to check my personal mail box during last week... but when I checked that this morning, I found that my mail box is nearly full and so I decided to stop dispatching my "MUST READ" book list from 20 Oct, 1999 onward. Any request after 20 Oct, 1999 will not be replied - for those who still want to know my Must Read list can check my personal homepage, funanalyst, which will be launch by end of this year. I will also publish my small thought regarding Internet Stock Valuation in my homepage - I will show how we could employ a "NEW" way of pricing Internet stock which approach will probably be quite different from others. I quoted the word NEW because it is not a 'new' way at all, I will show how we could use the traditional/fundamental methodology for pricing a company in the low tech industry (e.g. a chicken firm, or a book store (physical one, not online book store) etc) to price an Internet company: I was actually inspired by Patricia B. Seybold (author of Customers.com) in arriving in this "NEW" but actually "OLD" valuation methodology - Internet is just a new CHANNEL for selling products or services, it is not a new industry at all, so we should be able to use fundamental analysis to price Internet Stock!!! I am not talking about forecast pageview or how many Internet Subscriber China will have in 2 years' time, nobody except fortuneteller can tell you this - I will show later in my personal website how we can use fundamental analysis to price Internet Stock, how to judge whether an Internet firm can be the winner, how to estimate costs and, more importantly, how to estimate profit (not by blind guessing potential Internet subscriber in Asia, US or Europe in 2 years time, of course, coz I know I cannot tell this) - I am going to share this with everybody bcoz I want other analysts to comment on this and help me to perfect the metholodgy - like Linux giving away the source code. Going back to my comment on this book, it is simple, buy it and read it. Some people wrote email to me and ask me why some others rated this book with only one star, the answer can be either one of the followings: 1. Those who rated this book with one star must be an Internet Czar himself - I have already said this was an introductory book. There are over 20 books on Internet, 20 books on business strategic and 10 on customers service which one have to read before he can know a little bit about the Internet game (Disclaimer: I know a very very very very very[@power (n)] little bit -- n approach to infinite) 2. Think about this, if someone tell you to bring (a) pencil, (b) watch, (c) pen, (d) examination entry ticket, (d) calculator, (e)....... , (f) money for taking taxi before you goto the examination centre, you probably will say "Well, do you think I am still a kid and need you to remind me on these?" But if you goto the CFA examination centre, you will find a lot of candidates who forget to bring their calculators (HP or others) or even the examination entry ticket, why? (some are very good star analysts) bcoz when you under stress, it is very easy for you to forget to do simple thing!!! When you start an Internet business, the stress is 1,000,000,000,000,000x harder than taking the CFA examination, you will always forget the simplest things which you think you will never forget - Customers.com remind all you need to do over and over and over again (this may also be the reason why people said this was a boring book), like having someone to remind you to take your examination entry ticket and pen before you goto the examination centre. So my comment for those who want to start an Internet business, please buy and read this book twice before you start it, once it is started, you will have no time to read it one more time!!!!! My simple recommendation is STRONG BUY....
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