Rating: 
Summary: Well done, but dated
Review: This is a great introductory work. It is informative, and her style is easy to read and entertaining. The only drawback I found is that it has become dated. She needs to do another edition that builds on this one. I would still highly recommend it as the first or second book to read on the subject, especially if you're going to read more.
Rating: 
Summary: The new economy
Review: I bought the audio CD and listened to it while in traffic, and although the author was dry and sometimes hard to listen to, I have never looked forward to the drive home in traffic until I bought this book. This book is not theoretical blather about what eCommerce should be, this book is about what successful eCommerce is. Finally, someone is advocating the redesign of the business processes and not the redesign of the technology/web site. Truly a great book, even if you think you know eCommerce. Thanks to the author.
Rating:
Summary: Good statement of principles
Review: This book stands out from the clutter of e-business texts. It does one of the better jobs of elucidating the basic principles that show up in most books. The book is not in love with technology--it keeps the emphasis squarely on the customer. It gives you a set of things to think about, regarding your own business. It might not serve well as a textbook, but it does provide good source material for a course on e-marketing.
Rating:
Summary: e-Commerce
Review: E-commerce, Customer relationship management, B2B, B2C, ASP
Rating: 
Summary: Good basics if your not a techie
Review: Good book for the less technical person. If you are strong on technology this will read slow for you in places.
Rating:
Summary: Not as good as people seem to think
Review: I found the book interesting at first -- liked some of the case studies. After reading a few more, I found them lacking in deeper insights and somewhat disappointing. The intro parts were fine overviews of what's going on, again without being terribly insightful. Case studies were also old - internet time being faster than publishing time might make it hard to be cutting-edge, but it seemed a little out of date.
Rating:
Summary: Technology as an enabler
Review: The book is good as it is emphasising on the most fundamental thing that most people had overlooked -> Technology is not the end product but rather, it is the ability to satisfy the customers. The book has always started on a customer proposition, and then followed by the enabler --> Technology and not the other way round.
Rating:
Summary: Good book for beginners-One that you should have read by now
Review: Good book for beginners-One that you should have read by now!
Rating:
Summary: An intelligent and systematic approach of customer focus.
Review: Customers.com by Patricia Seybold is a successful and systematic effort to deal with the first and most important step of every business: defining your customer and focussing the entire e-marketing mix and all business processes on the customer. For e-retailers the entire book is important, because every aspect is in some way applicable to business-to-consumer e-commerce. It shows clearly that a presence on the Internet requires a redesign of a number of fundamental, customer impacting business processes. The structure of the book is very simple. The first part explains the "five steps to success in electronic commerce", and the second part describes "eight critical success factors" and a number of case studies that are analyzed and used as a benchmark for any other e-business.I very much like the intelligent analysis of the business cases. The most important success factors were explained, including the opportunities to improve customer focus and business processes. Just like "Futurize" by Siegel this book "Customers.com" by Seybold is a must for every manager who is starting to make a presence on the Internet.
Rating: 
Summary: Basic story-telling - not what I'd want
Review: Seybold tells us a lot of stories and examples, but does not include concrete information on how or what should be done in order to really build an customer centric e-business. As a basic, first time introduction it maybe okay - but please don't use this as your guide to building a business. Many better books out there - look for customer care / customer service keywords.
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