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Customers.Com : How to Create a Profitable Business Strategy for the Internet and Beyond

Customers.Com : How to Create a Profitable Business Strategy for the Internet and Beyond

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Rating: 5 stars
Summary: So simple and obvious, yet so often overlooked!
Review: Subtitled "How to Create a Profitable Business Strategy for the Internet and Beyond", this is one of the top books around that talks about startegies for companies to take now that general commerce is shifting more and more toward e-commerce. As the founder and CEO of the Patricia Seybold Group, a "worldwide business and technology consulting group", Ms. Seybold provides some insights, which are both obvious and tremendous. Bottom line - if a company doesn't shift its primary focus to be on its customers, it will not stay in business for very long, as traditional forms of customer care may not always directly apply in the networked economy. Through detailed case studies, the reader can see by example the good and bad of today's commerce landscape.

Rating: 2 stars
Summary: No longer lasts the distance
Review: I came across this book while doing an MBA course where it was recommended reading. While I kind of liked the book I thought it was a little superficial but didn't really have anything to judge it against. Since then, I've read Dalgleish's Customer-Effective Web sites and now I do have something to judge it against. Customers.com was good at it's time but it no longer lasts the distance - Dalgleish's book offers the kind of detail and thorough thinking people always crave from e-commerce books & never get. Do yourself a favor, buy Customer-effective Web Sites.

Rating: 5 stars
Summary: Quite Amazing!
Review: This book was referred to my by the author of "101 Ways to Boost Your Web Traffic". I was skeptical at first because of the publication date. Most Internet books written in 1998 are out dated now. However, to my pleasant surprise, I find that Customer.com is still very applicable. It actually teaches me a number of good ways to improve my Internet business. I can also see the principles being used at successful Web sites, such as Amazon.com and Dell Computer. Excellent work.

Rating: 5 stars
Summary: One of the best ecommerce book
Review: The books show the real web marketing strategy. One of the best ecommerce book nowadays!

Rating: 5 stars
Summary: customer focused
Review: after i started reading this book, i could not put it down. very insightful, it cites examples of dotcom companies such as amazon, dell, wells fargo, cisco, etc. whats also great is not just how each company succeeds but the book even mentions the technological infrastructure that the companies put into place(which other e-commerce books do not) an example of this is when the books discusses amazon. ever wonder why your queries are so fast? amazon keeps their entire lists of titles in 1 gigabyte of RAM so customer queries are answered quickly. other examples may be too technical for some but worth knowing nevertheless.

Rating: 4 stars
Summary: Best for those still trying to get it
Review: Great book for those still trying to figure out what the big deal is. If you're ahead of the curve, you'll find it only a repeat of what you already know (although P. Seybold was among the first at being best to tell us what was what). On the nit-picky side, I found the incesssant use of rhetorical questions and exclamation points maddening. On pages 8 and 9 alone, for example, there are 10 exclamation points and three question marks. OK, just a little O/C.

Rating: 4 stars
Summary: Practical advise for business
Review: Good presentation of case studies. Her Patty's Rx's should apply to every business.

Rating: 4 stars
Summary: Good case studies - worth your time
Review: Seybold uses cases studies effectively to make her points in this useful eMarketing book.

Rating: 3 stars
Summary: Good Book - Very Basic in its Approach
Review: Patricia Seybold writes a good overview on the rules that e-commerce sites should use in the design and implemenation of their sites. SOME of the case studies are effective at reinforcing the rules highlighted. I would recommend just reading the introductions for each rule and the lessons learned sections. This is a good read but one in the end that could have been much shorter.

Rating: 2 stars
Summary: Decent Insights But Very Repetitive and Basic
Review: Customers.com gave me some good, basic insights regarding how to approach customers in the ecommerce world. However, I was disappointed at the elementary nature of the book and the constant stating of the obvious.

Each chapter is set up with a pair of case studies which are then broken down and analyzed. However, it feels like you're reading the same thing over and over within each study. Seybold constantly repeats the key points and while this might be a beneficial strategy for recollection later on, it makes for boring reading. Customers.com is a good book for High School Seniors on their way to college who are just getting started on the Internet and learning about business. Simply stated, I found the book too repetitive and elementary.


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