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Customers.Com : How to Create a Profitable Business Strategy for the Internet and Beyond

Customers.Com : How to Create a Profitable Business Strategy for the Internet and Beyond

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Rating: 5 stars
Summary: Must Read.
Review: A great analysis of successful e-commerce strategies and what it takes to do it right.

Rating: 5 stars
Summary: Great Introduction to E-Commerce, Even for the Beginners
Review: Seybold's "Customers.com" is a must read for all executives and managers who have the vision and courage to embark on e-commerce initiatives, even in industries that are not considered technologically leading-edge. The author takes great care to write in very simple (and non-technical) language to allow the "non-techies" to follow each case study and apply the success stories to any organization. At last, someone believes that a company can be "customer-centric", "technology-centered", and "profit-oriented" all at the same time. What a concept!

Rating: 5 stars
Summary: Five Stars
Review: The secret to success on the Internet is people. A wonderful book about how common sense and focus on the customer triumphs.

Rating: 5 stars
Summary: Rich with useful information, a must read for businesses
Review: Patricia hit's all the nails on the head. This was so refreshing and useful.This is a must read,avoid mistakes and increase your chances for success by using this dynamite book.I have read several related books but none compare.Patricia has done all the research for you.Patricia is the world Champion of customer service,and she can make you a Champion too!

Rating: 3 stars
Summary: Decent Examples - no failures
Review: Customers.com is most useful if you interested in a few of the case examples (e.g. for a class), but isn't a great straight read.

Things I liked: * Detailed examples (mostly based on direct interviews with the people involved) * Focuses on the business issues, but still includes relavant technical info

Things I dis-liked: * Didn't include any failures -- I personally learn more from reading about failures than sucesses, and almost every example here was a near perfect success. P. Seybold seemed to leave out anything negative about the case examples. * Re-uses the same examples over and over again throughout the book -- makes it difficult to read straight through. * Doesn't include much relevant data than what I assume was learned from interviews.

Rating: 5 stars
Summary: Thorough
Review: This book was both thorough and insightful. I read it in conjunction with Trading Online (FT Pitman) by Alpesh Patel and the two books together produce an excellent synergy.

Rating: 5 stars
Summary: A very useful book for developing web strategies!
Review: Customers.com is an outstanding resource for anyone interested in gaining insights on "big business" web strategies and tactics. The case studies, take-away tips, and Patty's RX are very thorough and include detailed references from major e-commerce players. There is plenty of technical information ranging from web servers to database applications.

Rating: 5 stars
Summary: The New "BASICs" of business
Review: In Customers.com, Patricia Seybold becomes the must read for e-commerce strategies to the degree that Don Peppers and Martha Rodgers has become for one-to-one marketing.

Customers.com cuts through the hype and circumstance associated with internet as a beloved communications channel and highlights that e-commerce is more than the user interface. The examples provided will get the readers mind thinking about the data and process infrastructure that must be in place to enable e-commerce in a very simple and clear way. These basics act as good triggers for individuals about to embark on the definition of e-commerce strategies to support their business.

I highly recommend this read.

Rating: 4 stars
Summary: A must-read for any E-commerce entrepreneur.
Review: This books provides a great deal of "real-life" data on the development of the Internet as a channel of commerce. The authors shares her great insight into "what it takes" to make it as a business on the Internet. A great read for the business person or the lawyer.

Rating: 5 stars
Summary: Great book full of case studies
Review: what I loved about the book is the case studies and analyzing how other companies made it in E commerce. Learn the positive steps and the mistake they made.


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