Rating: 
Summary: Must read for surviving/thriving in real estate
Review: Simply, "on target", unbiased, straight forward, clear and absolutely compelling. The real estate industry has been experiencing massive change over the past couple of years. And yet, most real estate professionals (60%+) have remained on the sidelines - waiting to see how these changes will impact there small business. "We do business differently here", "this market is different", "I don't need that stuff", "I'll wait to see what my compeition does first", etc, etc; If you have heard yourself saying these or similar things and you are not heeding the messages Tuccillo sets forth in this book, then you either don't have a business plan or your business plan is about to expire. Some will remain in denial and some will recognize the opportunity and take action. The question every agent and broker needs to ask themselves is whether they are willing to let their competition "get there first". Unless you are considering an exit strategy in the very near term, read John Tuccillo's book, then answer that question.
Rating:
Summary: If you do not read this book, you are out of business
Review: This is the most important book about the real estate industry in the past 20 years, AND for the Next 10. This book will be the guide for all those that know that change in real estate is upon us! For all those that do not know that there are changes taking place, and that regardless of their actions, we are not going back to doing business the "old way" this book will say good-bye. Change is here, and Dr. Tuccillo shows why and how this change will affect the Real Estate Industry, from agents on down. The change is real, the change is here, and the change is now. Dr. Tuccillo shows how to be a part and profit from this change.
Rating:
Summary: Insightful, instructional, a great primer for todays market.
Review: Tuccillo accomplishes two things: defines the changing real estate market and exposes the strategies being adopted by the most successful enterprises. The strategies are simple to understand and are applicable to real estate enterprises both large and small. The character of tomorrow's successful real estate entrepreneur will be more the combination of a people person and an operations manager, than the simple broker that puts the deals together. An operations manager? You might ask. Yes, tomorrow's entrepreneur, in real estate or otherwise, will be treading through a fast moving stream of changes that constantly threaten the status quo. To be successful, and to remain successful, the entrepreneur will have to implement a system that monitors that stream, differentiates his service and locks in his clientele. That system will be multi-layered with clearly and distinctively separate tasks, the results of which will be put together towards a common goal: to add value to your service in a unique way that the most powerful consumer in history will want it because he either can't get it anywhere else, or it satisfies a need that is greater than the cost to have you satisfy it. The explanation of that is what this book is all about. What Tucillo writes about is clearly visible in today's market. His message is clear and concise, but with enough depth that you can envision his message. If you are in the real estate business, it's a must read. If you are in any other business, you will find that much of it applies to you also. Get it, read it, and get moving, or we will wave at you as we pass you by.
Rating:
Summary: Insightful, instructional, a great primer for todays market.
Review: Tuccillo accomplishes two things: defines the changing real estate market and exposes the strategies being adopted by the most successful enterprises. The strategies are simple to understand and are applicable to real estate enterprises both large and small. The character of tomorrow's successful real estate entrepreneur will be more the combination of a people person and an operations manager, than the simple broker that puts the deals together. An operations manager? You might ask. Yes, tomorrow's entrepreneur, in real estate or otherwise, will be treading through a fast moving stream of changes that constantly threaten the status quo. To be successful, and to remain successful, the entrepreneur will have to implement a system that monitors that stream, differentiates his service and locks in his clientele. That system will be multi-layered with clearly and distinctively separate tasks, the results of which will be put together towards a common goal: to add value to your service in a unique way that the most powerful consumer in history will want it because he either can't get it anywhere else, or it satisfies a need that is greater than the cost to have you satisfy it. The explanation of that is what this book is all about. What Tucillo writes about is clearly visible in today's market. His message is clear and concise, but with enough depth that you can envision his message. If you are in the real estate business, it's a must read. If you are in any other business, you will find that much of it applies to you also. Get it, read it, and get moving, or we will wave at you as we pass you by.
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